$100M in Loans a Year | Inside Jay’s Real Estate Empire

you guys started a mortgage company. When when did that happen? I think now I'm in the head space to where like I believe I can do anything. We just need to figure it out and execute. >> And so how was uh how was it the first couple years for you in business? So the plan is to expand to other cities. I >> was telling my team like, "Hey, let's get [ __ ] knocked out. Let's not

wait till tomorrow, right?" To get it done tomorrow. Why if you could just do it today? >> What is your plan for generational wealth? I didn't know what I was getting myself into, right? I had the vision. I knew what potential I had. I know what I could have achieved. >> Mhm. >> But I was trying to figure it out, right? It's scary. >> If the rate goes down, you can refinance. So, for me, it's a

win-win, especially in this market right now when there's like a bunch of houses for sale. >> Sellers are paying closing costs. Sellers are like, "Man, >> some people don't want to be tied down to assets, right? So, they'll just rent, but they're able to move around the most amount of money and the least amount of time in the least amount of money." Welcome to another episode of Pick Up the Phone podcast. I am your host, Jose.

I'm the CEO of Bangcom.io. I specialize in helping small businesses with sales, marketing, marketing, and artificial intelligence. Today's guest is Jay Bootos. Uh Jay Bootos uh owns a company with his wife. They do over 100 million loans uh a year. Uh they do $50 million in real estate transactions per year. And just recently, uh, you guys, I think you were, uh, top 20 under 40 realtors in Houston. >> Yeah, that's right. Yes, sir. >> Yeah. So,

uh, thank you so much for being here, bro. >> Man, thanks for the invite. I feel like we've been trying to do this for a while. We planned lunch, right, and it didn't work out. You're like, "Hey, just come on the podcast." So, now we're here. >> Now we're here, bro. Well, I'm happy to be here. You had probably one of the best uh entrances at that event that I saw. >> Yeah. No, thank you. So,

um, everything you try to do is you want people to say, "Who's that?" >> Right. Right. So, you want to stand out from everybody else. So, uh my marketing coordinator who's sitting over there was like, "Hey, on these videos that we start doing like you know, you see everybody popping champagne." He's like, "Let's just do confetti." >> So, I was like, "All right, that's a cool idea." >> Right? >> So, we've been doing that on the

videos. And then at the walk out, he was like, "Man, let's pop the confetti." And I was like, "All right, cool." Right? And uh I printed out this money with my face on it. It had all my information on it, right? So, >> I was like, "Hey, I'll just throw the money out. Oh, we'll play a cool song, pop the confetti, and make everybody like, "Hey, who is that?" And it was awesome, bro. Great time. >>

So, so on on the money, you actually printed out like your information. It's like like a contact card. >> Yeah. So, it's a $100 bill with my face on it. Where the serial number would go for the $100 bill is my phone number, right? Hilarious. >> It has my number at the bottom. I had my name at the bottom of the picture. And on the back, it has all my information. It has a QR code that

you could scan that takes you to my LinkedIn. It has my brand. It has everything that you need. >> That's hilarious, man. That's that's pretty good marketing. Who came up with that idea? >> I I did, actually. Really? Yeah. So, we were at the office and this guy, he brings bananas every week, but he has like a $20 bill. You ever seen the $20 bills that are like the church ones? You open it and it's like,

>> oh, yeah. >> Yeah. Come to church and stuff. So, >> I came up with that concept, but then I was like, hey, I'm going to make it look real. So, you fold it. It looks like a real $100 bill. Then you open it and boom, it's your boy on there. >> Surprise. >> Yeah. No. So, it's good. I I've got a lot of good feedback from it. Everybody loves them. It It's awesome. >> Yeah. I

saw your um >> your Halloween party. I think you even had like the little Did you have the gun? >> No. No. No. So, >> you just throwing it in the air? >> Yeah. So, we did the client appreciation uh party. We do it every Halloween, right? We try to make it fun. This business is hard and you deal with like >> so many personalities. It's so transactional, right? >> Right. And there's uh a lot of

these transactions that are done through email on the phone and it's you hardly get to see somebody face to face. So it's where we bring people together. We make it fun. We get to brand everything, right? Uh and just appreciate all of our referral partners. >> So what I started doing was like, "Hey, let me drop these out." Right? Because it's a bunch of realtors that are coming. I also have a real estate team. So it's

like marketing. I'm dropping it. They're picking it up. It's doing what it's supposed to do. Right. >> Right. So, I'm just throwing it out the whole time and it kind of went with part of my costume. So, man. Yeah, I was excited to do it. Everybody was picking it up. >> Yeah, it's hilarious. Do you have a way to track on on the QR code like how many clicks are are uh clicking on it? How many

clicks are are opening it up and kind of be able to maybe use that as a funnel? >> No. Uh I haven't dug that deep yet. I mean, I just started I just got it like last month. But >> for me, it's like if you're thinking about buying a home, you reach out. I have like a click magnet that'll go straight to my email. I'm able to see like who fills it out or it gets me

followers. Uh but I haven't really tracked it. >> I got you. >> Yeah. No, that's cool. >> Maybe you can help me up. >> Yeah. Yeah, absolutely. No, it's something that I thought about. I I love systems and automations and stuff like that to be able to >> I think, you know, we're we're focus goes energy flows, right? So, if you have a way to track something, then maybe it could turn into something that is scalable,

you know? >> Yeah. You know what I always say? You track what you measure. What you measure grows. >> That's right. Yeah, that's exactly it. Same thing, bro. Um, let's get into who you are, bro. Let's get into your story. Um, where you from? Where you from? >> I'm from Houston, Texas. Born and raised. I grew up on the southwest side. Uh, been here all my life. >> I got into real estate because my parents bought

a house. I saw the realtor was dressed nice, drove a nice car. Uh, and I was like, man, I could do this. I've always been like >> interested in like houses and vehicles. Like I love cars, right? >> So I think that sparked my interest and I was like, man, I can do this. Drive a fly ass car, dress nice, and sell houses and get paid. Oh man, piece of cake. I'm going to be rich. Right.

So >> I got into the business in 2013. >> Okay. >> Right. Did it for a few years. Uh trying to figure it out. This is before the whole Instagram and social media thing took off. >> And um I was like, man, I really don't like this. This is like hard, right? you have to do like open houses and they tell you to door knock. So I was like, man, how do you make the money, right?

>> So then I was like, let me focus on flipping homes. You look for ugly properties, you fix them up, you make them look nice, and you get a bigger check, right? >> Right. >> So I was doing that for a few years and then in 2017, I met my wife and she was a mortgage lender >> and uh I said, "Hey, let's go to lunch. I have all these leads, you know, uh they're ready to

buy houses." She's like, "Okay." Okay. So, I set up the lunch and I started calling all my friends. Hey, dude. Pretend you want to buy a house. Dude, tell her your credit's bad, right? I I called maybe like 20 people. I was lead generating without even knowing it. >> So, like five of my friends were like, "Yeah, I was going to call you. Hey, I need a refinance. I actually want to buy this house." I was

like, "Dude, awesome." So, it ended up working out. Uh, one thing led to another. >> We ended up getting together. Uh, we started a mortgage company in 2020 and has been up since, man. Thank God. >> I love that, dude. So, you guys started a mortgage company. When did when did that happen? >> Uh, in 2020. >> 2020. >> Yeah. She was a loan officer. She was working at another branch. >> I wanted to have more

creative control as far as like >> throwing our parties, doing our own thing, and having a company that was going to actually support our business and help us grow and teach us, right? So, >> I've always been businessoriented to where I'm like, "Hey, let's treat it like a business. Let's be consistent. Let's teach others to do what we know how to do and help them out. help them grow, you help them, you make life good for

them. Eventually, they make life good for you and then you just replicate it and add more to it. So, um I became obsessed with trying to grow my company, her company, right? It went hand in hand. I get to work with my wife, you know, uh which is awesome. I'm with her all the time and then she's in a different part of the business that I'm not in. Yeah. >> Right. So, let's say she's on the

computer dealing with realtors. Like, I'm out and about, right? Like looking at construction development. I get to see what goes on. I'm driving around everywhere. if you took my cell phones and put me anywhere in the city, I would know where I'm at and how to get home without using the map, right? You know, just because what I'm doing throughout the day. So, um, for me, it was exciting to just help out others and hey, this

is what I learned. This is what you should do. Like, so you don't have to go through the struggles and difficulty that I went through, right? So, >> we try to be the leaders that we didn't have when we got into this business. >> Yeah. >> Right. And do everything from the heart. And man, we just been blessed. You know, we have one of the top branches at our company. >> Uh I have one of the

top teams at Keller Williams right now. And you know, I'm just leading with uh heart, love, and kindness. And uh people follow, man. They want to be part of it. You know, we're selling we're selling culture. So, >> I love that, bro. >> Where um you said you have your mortgage company. What uh what brokerage is it with? >> Uh we're with New We are with New American Funding. >> New American Funding. Okay. >> So, it's

a great company. There's plenty of opportunity for growth. Uh we're trying to take over the Texas region and hire more loan officers. >> Uh we're expanding out to Austin right now. It's my main focus for 2026 is putting people in an office, growing that and then [ __ ] eventually taking over uh Texas. >> I love that. Yeah. So the plan is to expand to other cities. >> Yeah. Other cities. Yeah. In Texas. >> Yeah. What'd

you do before real estate? uh real estate. I worked at a custom car shop, >> right? So, we were doing like rims, tires, and Oh, yeah. >> then we got into the wraps and stuff like that. So, I have a buddy of mine, uh, actually one of my best friends, >> um, >> we started rapping cars, right? >> And he was like, >> "Man, I really don't know how to speak English." And I was like, "Dude,

impressio, right? Like, that's all we need." >> Yeah. So, we were working out of like a garage and then we went to go work at a car dealership. Yeah. And we were like, "Hey, let us work out of here. We'll give you a price on the wraps to where like you guys can make money and you know, we able to bring in our own clientele." So, then we started working on like Ferraris, Bentleys, Lamborghinis, Range Rovers,

Escalades, all kinds of stuff, right? >> So, eventually we took over uh this declining shop, right? Like they were just going out of business. It was like a stereo shop, which you don't really see anymore, right? >> Yeah. So, they were having trouble paying the bills and I was like, "Hey, we need the space. Let me just take over. We're going to rebrand it, right? And uh we we'll pay the rent. We'll take over the lease.

That way, you're not losing it. Cool. Here, we're here to save you." >> Yeah. >> So, we just started grinding. I would go to the clubs and park customers cars outside of the clubs and then pass out business cards. And man, I started growing my business from there. And then, uh, what's it called? Once I feel like I lost the passion for that, right? Because the cars come in, they're beautiful, but then we take them all

apart. So, it's not like I have this beautiful car sitting there. I have like literally a project that's taken apart and then by the time we put it together, I mean, let's say you bring your car, man, you want it back right away, right? So, we don't even really get to enjoy it besides the picture we take. So, >> I wanted to do something different. And then, uh, what's it called? I was like, "Yeah, man. Let

me get into real estate after my parents bought a crib." And I was like, "All right, cool. I was all in." Yeah. >> That's awesome. So that was in 2013 when you got your license. >> Yeah. 2013. >> Nice. And so how was uh how was it the first couple of years for you in business? It was pretty rough or was it good? >> I didn't know what I was getting myself into, right? I had the

vision. I knew what potential I had. I know what I could have achieved. >> Mh. >> But I was trying to figure it out. Right. It's scary. You You're going from a consistent flow of money to like, hey, I'm jumping into this other business that I know nothing about. Yeah. >> Right. and I don't know how I'm going to figure it out. >> So, it was tough. So, you're just asking questions. Hey, what do you do?

How do you do it? And they just tell you the basic stuff. Call your sphere. Do open houses. Go door knock. Call your sphere. Do open houses. Go door knock. Well, >> you run out of people to call, right? >> I hated doing open houses. And I hated door knockocking. So, I was like, man, this job is not fun, you know? Yeah. Like, how did people make all this money, you know? >> So, then I just

kind of started figuring it out. I'm like, all right, I need to do videos. I need to start marketing. I need to start branding. And then I just kind of dialed down and dug deep to what like made the most sense. How do I stay in front of people, right? And then start getting logos. And then I started asking other top producers, hey, what does your day-to-day look like? What what's a schedule? Like is it on

a calendar? Because most of the time you wake up, you confuse doing [ __ ] with getting [ __ ] done. >> So let's say you wake up, you go to the office on a Monday and you're working on uh a newsletter, right? Before you know it's 3 4:00, you don't have any appointments, right? Then the next day you're working on Instagram post, but you're not scheduling anything. Right. >> Right. >> So then I'm like, I

need to be setting appointments. I need to be reaching out to people. I need to I need to be in front of people. So >> once I just systemized it, focused on the things that I did like doing, which is like Instagram. I like dressing up and like talking to people. Yeah. Right. Then it just became second nature, you know. >> Yeah. Very cool. Where where do you think you had your breakthrough in terms of, you

know, having that consistent lead flow and consistent money coming in? >> Man, when I met my wife? >> Yeah. >> Yeah. I was like I was so motivated. I was like, "Yo, if I could just keep sending her leads, I'm going to talk to her all the time." Right. >> So, I I kept doing that. >> Love that. >> And I think >> Love at first sight. >> Yeah. When I met my when I made my

first 100,000 in this business, >> I was like, "Oh, dude, I can make 200." Right? So then boom, then you double. Then you're like, "Man, I'm at 400. All right, how can I get to a million dollars?" Right? >> So then you start going to classes, you start taking training, you start reading books, you start noticing that all it is is just leverage, consistency, and delegating, right? Hey, we're gonna grow. Hey, this is what we're going

to do. What can I take a step back from so I can focus on bringing in more business? Right? So now I'm like, "All right, cool. Hire this person. hire that person. Uh taking a step back. Now I could focus on things like uh office space, bringing in other people, right? What's really working? How how are the leads coming in, right? We track what you measure, what you measure grows, right? So I started hiring other agents.

I started hiring other loan officers. We're teaching them how to run a business. We're putting them on, right? And it's been great, man. Life's been good. >> Yeah. >> So you said like after you met your wife, what what happened when you met your wife? You were just like wanting to talk to her and then >> all the time. Yeah. I was on grind mode, you know. I was just uh I knew we could live a

good life together, you know, especially being in the same industry, >> right? >> Uh let's just say for example, I was a realtor, but my wife was working somewhere else, right? Then it's kind of like I come home >> and it's like, man, what do I talk to her about? Like, hey honey, how was your day? Oh, it was good. How's the office? And uh cool, right? >> Yeah. >> I would come home now, right, and

I'm like, "Dude, I had this client and it's like so relatable. She knows exactly what I'm going through or like if I need to take off on a Saturday to go show some houses or whatever it is, she understands, right?" So, >> I think we were both addicted to what we were doing. We became obsessed with it. >> Yeah. >> And we had the same vision, the same goals. It just aligned and >> uh Yeah. >>

It took off, man. >> When When did you meet your wife? >> In 2017. >> 2017. >> Yeah. Nice. And when did you guys uh get married? We got married in 2020 20 in 23 >> 23. Yeah. Okay. So what like what two years ago? >> Yeah. Very cool. >> Put some work in. Yeah. October. Yeah. Put some work in. Yeah. >> You say behind every great man is a great woman, right? >> Yeah. There is.

>> It definitely sounds like this is the case here. >> Yeah. For sure. >> Yeah. Kind of, you know, I feel it feel like it feels like almost like she was a catalyst for, you know, like bringing out almost like the best version of yourself. >> Oh yeah. I tell her all the time. I was like, "Man, you saved my life." Yeah. U Yeah. Cuz I feel like when you're younger, you just want to make some

money, right? And then it's like, "All right, cool. I want to buy this or I want to buy designer clothes, right?" >> Then you're like, "Oh, I want a car." So there's only so much [ __ ] you can buy. Now you got all this money. You go to the mall. You don't even want nothing. You're like, "Man, I don't want to buy this. I don't even want to go to the mall now, right? >> I

hate going to the mall." >> So now it's like, "All right, cool. You got all this money. You all right, you got the car, you got the crib, you got the clothes. What do you buy?" >> Yeah. >> Nothing, right? Cool. You go on vacations, but even then you're on vacation in three, four days. you want to come back. >> Yeah. >> Right. So, now we're like, hey, let's help people. Let's change people's lives. Let's teach

them. Right. Right. And we're just in a different space to where >> I'm trying to No, I'm not trying to. I'm going to build generational wealth. So, we're looking at like >> um meetings with financial advisors. Where should we put where should we putting our money in so it could like, you know, cure interest, grow, we can have residual income outside of real estate, right? Because there's so many things that can make you money. >> Yeah.

>> Outside of this business. >> Yeah. Absolutely. What are some things that you're looking into investing besides real estate? >> ILS. I mean, real estate's like the main thing, right? But there's like terms and permanent life insurance policies that you could put money into for whenever you're older in your 50s, 60s, uh >> that cure interest that will pay you out later on that you could borrow against if you need to. >> Yeah. >> Uh just

playing chess, you know, for the future. But yeah, I I love real estate. It's real. You can see it. You can control it. Right. as far as like >> if you're building, if you're buying, holding, I have a bunch of Airbnbs that I enjoy. >> Um, and for me, I enjoy the creative part of it, you know, getting getting to put it together, turn it in into a bachelor pad, right? I have like a certain theme

that I um do at my Airbnbs to attract attention. So, >> you have Airbnb, too? >> Yeah. Yeah. Nice. Nice. >> We're actually I'm actually trying to buy another one in Austin. We have uh had a few here in Houston. I have one in Austin. We're about to buy another one in Austin. >> Nice. So, for me, the goal is not for it to make me passive income. Like, I'm not trying to get rich off the

Airbnb. If it pays itself off or if one carries the other two, as long as it's paying itself, cool, right? I get to keep the real estate. It grows. I can sell it later on. Boom. >> We have the what's it called? Uh, we're just buying and holding basically. You know what I mean? And then every time we get to go out to Austin, we get to stay at the house. It's cool. You know, I can

get there early in the morning. Don't have to wait to check in. And >> are your Airbnbs um just uh like single family or are they multif family? What do you >> single family? I have single family, four bedrooms, three bedrooms. Yeah. Game rooms, arcades, all kind of stuff. I don't put TVs in the bedrooms so the families could hang out. Like I'll put a TV in the living room and none upstairs. So like they'll be

able to hang out downstairs. Uh we put the games and everything downstairs or I'll build the garage out into a game room so they're all hanging out there. What's the price per night on the Airbnbs here in Houston? >> So, I have a two night minimum, >> right? So, for two nights, cleaning fee and everything, you're probably like 650, 700, you know, but it's a nice Airbnb, man. >> Yeah. >> No, of course. Yeah. >> Yeah.

>> Oh, that's good. I have some Airbnbs down in South Texas. >> Yeah. What part? >> Macallen. >> Oh, nice. How's that doing? >> It's good. We We get a lot of people that come across from Mexico. uh a lot of like uh it seems like there's like a lot of businessmen that come over and they they like to stay here in Macallen for like a month, two months doing business and they go back. >> Um

all sorts of people just, you know, kind of just traveling back and forth. It's uh pretty interesting to see kind of like how the the mix of people we get down there. >> Yeah. When you travel, do you stay at Airbnbs or do you get hotels? >> I think it depends. Yeah. You know, it depends on where I'm going. Like if I'm going to like a nice beachside place, I I like staying at resorts instead. Yeah,

>> like all inclusives. But um if it's like uh let's say Colorado, I I'd rather be at an Airbnb in Colorado like a lodge or something. You know what I mean? >> Same. Sometimes I'm a big Airbnb person. >> Uh I enjoy it because I get to see >> the kind of service they provide, the kind of styles that they have, um >> the functionality of the whole uh setup. Like we went to um San Diego

recently and I got this Airbnb, but it was in the back of somebody's house, right? >> And it was just like super awesome the way that they had it set up. >> Yeah. >> You just pull up, park, come in, walk out. It was close to the beach. >> Yeah. >> Uh we stayed at uh we stayed at one in Costa Rica, too, >> which was so awesome. It was like a villa, right? Totally. Yeah. It

was beautiful. It was like a L-shaped villa with a pool. It had the gate around it. Had like black rocks, palm trees everywhere. It was like beautiful. Now that you say that, I think there's one in Puerto Rico, bro, where it's like it's an Airbnb on the side of a mountain. >> Yeah. >> And like you you open it's like literally a wall and then a door and you open the door and it's just like a

whole mountain to and then there's like one little house down there and it's like a like a glass dome. Yeah. >> And you're sleeping in a glass dome in the mountains with like an insane view. No neighbors, no nothing. Just >> just jungle all around and you're in a junk in in a glass dome. I think that's extremely creative. >> Yeah. Yeah, I'm I'm going to send you the ones that uh we went to in Costa

Rica. I think you'll like that. >> Yeah, I'll have to check it out. >> But um that's awesome, man. So, you met your wife, you started doing business, and you're like, man, uh we can do something. When did you guys start your company, the mortgage >> in 2020? She was at this other company and um we were just ready to do our own thing, right? Like I said, I wanted creative control. >> We throw these parties

for realtors, like client appreciation parties, Christmas parties. Yeah. and uh we just weren't getting the support that we needed. You're making a company money. You should be able to, you know, uh reach out to your people and be like, "Hey, what do you need? Let me help you." >> So, we just didn't have that. Um so, I was like, "Hey, let's just do our own thing. We'll have creative control. We'll throw these parties. We'll get sponsors

and make it a thing." So, we were trying to figure it out. And then now we're at the point where like I have an event coordinator. She already knows what time it is. >> Um she'll reach out to me like, "Hey, are we doing another Halloween party?" "Yep, here you go." Boom. I kind of just let her pick everything. I skim through it. I'm like, "All right, cool." Boom. It fits the budget. My assistants get the

sponsors. We get it taken care of. Boom. Party happens. We don't even know what it looks like till the day of. >> Yeah. >> Yeah. So awesome. I You've been to one before, right? You went to one last year, >> I think. So, yeah. Yeah. >> Yeah. I was Iron Man. That That was cool. Yeah, that was a great one. >> Yeah, it was a good party. But we enjoy those. We're not doing a Christmas party

this year. >> I feel like it's saturated and people are just like party hopping, right? So, we want to be a little bit more intentional. We want to talk to our guests and, you know, build relationships with them, take pictures with everybody and uh make sure they have a good time. >> Yeah. >> Yeah. I feel like you uh definitely do them really well. >> Yeah. Thank you. >> Bring a lot of people in. It's uh

>> it seems like there's a lot of camaraderie in the room, you know, a lot of good vibes. >> It is, man. Shout out to my team cuz they put it together even though it looks like we do, man. Awesome team. >> No, of course, man. You know, nothing great ever gets done without a team. >> Yeah, for sure. >> Yeah. So after um what has been kind of your biggest uh struggles with growing a company

so far? >> The biggest struggle? Well, it's always yourself, right? It's like what do you want to do? >> Right? Why do you want a team? >> What are your goals? How much money do you want to make? Why are you doing it? I feel like if you're doing it for money, then it's not really uh what's it called? Then you're a slave to it >> cuz now you're just like, "Oh, I need to make money.

I have to close." And it's so vain, but when you do it with the good intentions of like helping others and like all of our employees, man, we change their lives. We help them. Everybody has like their own family, their own goals, things that they want to do, and us helping them achieve. It makes me feel good. I feel fulfilled whenever like, you know, my people are here. They're with me all the time. But, you know,

when they hit their goals and we've accomplished so much in this little time that we had, like it feels good to be able to teach them and help them. And man, they're young, man. some of these people like in their young younger 20s and uh getting into real estate. I didn't get into this till I was like in my late 20s. I wish I was like 18, 19 and got into this business, right? >> Uh but

just yeah, it's fulfilling helping out others and changing people's lives. For me, it's what's the most important. I go home, I sleep at night and I'm like, man, my team will do anything for me. Yeah. Anything. So, >> for me, it's very rewarding. >> How many people do you guys have working with you? >> We have a total about 40 people. >> 40. >> 40 people. Some people are remote, some people are uh like my processors

are remote. One's in Arizona, the other one's in Georgia, I have one that's in Dallas. Uh I have a VA that's in the Philippines. Uh but everyone else is pretty much here. They come into the office. We sit with them. We >> What What do most of them do? >> Uh a lot of them are loan officers. So I think we have about 11 or 12 loan officers. >> I have about nine realtors right now. And

everybody else is just operations. So like loan officer, operations, whatever you need, assistance, uh marketing coordinators, uh processors, uh setup, whatever you need like tasks you need taken care of like, hey, you're going to focus on VOE's. All right, cool. Here you go. Hey, I need you to help me with marketing. All right, you're going to be focused on video set this up. And >> so so the company is is 40 employees, but it so it's

both real estate transactions and the mortgage company together or >> Yeah. Yeah. So I have it together. So we're in one office together. So we have >> Oh, that's that's interesting. >> So we have the lady lender team and Booto's property group. We goes hand in hand, right? So I have loan officers >> 40 between like both, >> right? Got it. So I have loan officers sitting with realtors, right? Cuz that's great. It goes together hand

in hand, right? >> Yeah. Yeah. Yeah. And then if uh if the realtors need something from the lender, from the the loan originator, I mean, they're right there, right? >> They can walk right around the corner. You need to take videos, boom, the camera guy is there. Take a video, do video, put it out there, push content. So >> yeah, we're helping them grow. Every time they have a closing, I send my video guy, "Here, here

you go. Do the same thing that I do, right?" And then helping them. That's value, right? So, it's like, imagine having a camera guy follow you all the time or every time you have a closing. It's branding. That's how you get more business. >> Yeah. Yeah. Yeah. >> How do you um how do you make sure that uh you keep the culture tight within your company? I mean, 40 people is a lot, right? There's a lot

of personalities. Um, what have you done right now for for culture and making sure that that's like on point with whatever it is that your your vision is for your company? >> So, I'm at the office every single day. Yeah. >> Um, we have meetings every other week to go over like pipeline and things like that. But before we dig into the numbers and stuff like that, like, hey, how was your day? How was your week?

Does anybody have any wins that they want to share? Any troubles? Right, that what's going on? >> Uh, and it's a time for them to bond, right? And then I have my other separate meeting with my realtors that I'll go over like 10 goals for the year, right? Like what went well for you this year? What didn't go well? What could you have done? What do you want to do that you haven't done? And then um

we set plans for those goals. Cuz a goal without a plan is just a wish. Right? I could sit here and be like, hey, like you tell me, hey, one of your goals is to go on vacation, right? >> I'm like, where do you want to go? I don't know. >> I'm like, all right, cool. Let's write a place down. Now you're like, hey, I want to go here. >> All right. So, let's say you want

to go to Costa Rica. Cool. Start looking up how much the tickets cost for Costa Rica. Now you know how much the flights cost. Start looking at Airbnbs. Now you start putting it. Now it's real, right? >> Then you just dial down, hey, I need to save this amount of money to go on this trip. So now you have a plan to execute, right? >> Yeah. >> Um and just making sure that we're helping them reach

their goals and what they want to do, being supportive, being there for them. Um I create a fun work environment. Like if you go to my offices, it's like a bachelor pad. I got neon lights everywhere. It's all black. I have a Red Bull machine. >> Uh, it's a vibe, bro. So, it's super cool. >> That's fantastic. Yeah, sounds like a great time. >> Um, in terms of in terms of um, you know, your scaling, you

know, you when did you start actually bringing on a lot of people in your company >> in 20 after co >> after co Yeah. When the rates Yeah. No, whenever the rates were like 2.9 like 3%. I >> I actually thought it was a bad market. It was horrible. You couldn't get people inside of houses. Everybody was qualifying for a house, right? >> Yeah. >> But you couldn't get them inside of houses. It was multiple offer

situations. People had to come out of pocket to buy houses, right? And then I was just like, >> man, I'm driving around on Saturday and I can't get these people inside of a house. >> Yeah. >> And then I was like working Saturdays and I was like, dude, I have to have somebody show houses for me. I can't be doing this, you know, like it's taking up a lot of my time. So then I got a

I got a buyer agent. Then I was stuck behind the laptop, right? And I was like, man, I need somebody to handle the transaction for me. So then I got a transaction coordinator. Then I had time. Then I was like, oh wow. >> Yeah. >> All right, cool. Like what else can I do? So I started putting people on my team and just >> delegating things and tasks and passing leads and hey, can you take care

of this for me? All right, cool. Hey, can you handle this for me? And then it helped me focus on growing the business. I started taking classes. I started asking other people like going to lunches. I do this thing called 52 dates where we might have like breakfast or coffee or lunch with somebody, right, every single week and then just ask them about their business. Hey, how do you do this? What's working for you? Right, like

what's your business like? And you just take little nuggets from them and share and it's helped me grow a lot. I think leverage is key. Delegating things is is has been awesome for me. It's been it gives me my time back. >> Yeah, absolutely. And then in terms of um in terms of you said like 2021, you know, started hiring people um what was been what has been kind of like your your biggest successes that you've

had with people so far, >> man, just pouring into them, right? Like taking the time to teach them. Uh there's a lot of bad leaders in this business. >> You know, sometimes people don't do it for the right reason or it's just about them. But >> when you actually help people, >> like success leaves trails, right? People want to be part of something that's good. So I believe you're going to attract what you reflect, >> right?

>> You know, so like I said before I got here, we hired somebody. She was we had a job fair yesterday at my company and she was like, "Hey, I see what you guys are doing. You know, your team talks highly of you. Like man, I want to be in." >> So she sat down and instead of me saying like, "Hey, I do this. I do this. I do this." I kind of asked her, "Hey, what

are your goals? What do you want to do? What are you looking for? What are you lacking?" >> Not the other person. Yeah. Yeah. >> When did you uh when did you start doing flips? I think uh told me >> 2015. >> Did a couple. Didn't like it too much. >> No, it it was actually good. It was just I started with no money. >> Yeah. >> I found the opportunity and then I was like looking

for people like investors. I had investors and I was like, "Hey, I have this property. All I need is about 40,000 bucks and I'll split the profit with you. I'll do everything. I have the trades. I already have the property. I have the hard money lender. I just need the money. >> Yeah. >> So, my client was like, "All right, cool. I'll do it with you." And she's like, "Come pick up a check." I was like,

"No, not like that." Like, you know, let's do it together. Let's form a business, you know, and let me introduce you to everybody cuz I wanted to longevity. I wanted to keep doing this. >> Yeah. >> So, I kept flipping houses and then I met people along the way. One of my best my best friends now, Will, he was driving by and he was like, "Hey, I want to get into flipping houses and you know, how

old do you?" She starts asking me questions and um man now he became one of my business partners. Yeah. >> He was like, "Hey man, come on. Let's do another one. Let's do another one." >> Yeah. My friend Will. >> Will. >> Yeah. Will. Will. >> He was just like he called me last week. He was like, "Man, the guy you are now is who I saw a long time ago." And I was like, "Man, that's

awesome." He's like, "I always knew you had it." And he's he's a little bit older than me, but he's always giving me like good uh game and very very uh good uh advice, right? So, >> yeah, it's been good. I got into the flipping thing and then I just focused more on my business. It was making me more money than like, hey, flipping house because it takes a lot of your time, you know, like tracking down

deals. So, >> um, it got to a point I just wasn't enjoying it. I wanted to be around people instead of just being stuck at one place and going to floor decor and [ __ ] >> When did you, uh, start doing the land development? >> This year. This year? >> Yeah, this year. >> Nice. >> I was thinking big. We went through like some health issues and I was just like, man, I need to take

a step back now that my business is running on its own >> and focused on like other things like what else can make us money and real estate it was uh it's easy, right? I talked to a couple friends >> and they were doing it like making bank. So I was like, man, I could do this. I'm already in the business, right? I have a license >> doing what? Land development. >> Yeah, like building houses. They

were out in dating like killing it, killing it, making money, >> dude. Driving Lambos and all kind of [ __ ] So I was like, dude, I could do this, too. So, I just started doing the numbers. I started reaching out to a couple friends and uh man, it was up from there. Started buying land, got with architects, and then I was like, "All right, what else do I need?" Uh, got with lenders and man, it's

been it's been up. >> Nice, man. >> Um, so you started doing land development this year. What kind of um what kind of projects have you done so far? >> Uh, duplex in Spring Branch and then I'm building like a 2800T house out in Celely. It's easier to get permits and stuff >> in Cely. Yeah. >> Yeah. Instead of like the city, you know, it's a lot of [ __ ] you got to do in the

city. But you got to go where the world isn't going. Right. Right now, since I live out there in Katy, everything's going towards like Brookshire, Celely, and all the way down uh what's it called? >> I've seen that. I think I saw some sort of report that said that um like some area around there in >> Brookshire. I think you mentioned like there's like a city down there. It's like one of the fastest growing cities in

the nation. >> Yeah. >> It's pretty crazy. >> Yeah. Fuller. >> Fulchure. >> Yeah. Fulchure is crazy. >> That's what it is. >> Yeah. Yeah, >> you can get to full shirt from I 10 all the way down to 1093. >> 1093. Yeah. Yeah, that might be a good area for you to focus on and, you know, maybe go and develop some properties out there. >> Yeah, that'll be cool. Just what makes the most amount of

money and the least amount of time with the least amount of work. >> Yep. >> Development. >> That's it. >> Yeah. >> Uh we were talking about Justin Davis a little bit ago. >> My my man. That's my guy. >> That's my brother, bro. Yeah. Shout out to Justin Davis. He >> Shout out Justin. >> He always uh he's very supportive. Really amazing guy. and uh offers a ton of value. >> Yeah, he does. >> Um

it's uh I'm sure you've talked to him about some developments. Yeah. >> Yeah. He's just like just do it, right? I think you're >> you stop yourself, >> right? Us as humans, we naturally try to talk ourselves out of things >> and finding things like why you shouldn't do something, right? >> Or it could be too hard, right? >> Yeah. >> I think now I'm in the head space to where like I believe I could do

anything. We just need to figure it out and execute, you know? So even on the way up here, I was telling my team like, "Hey, let's get [ __ ] knocked out. Let's not wait till tomorrow, right? To get it done tomorrow. Why if you could just do it today, >> right?" >> So that's how I just started. I was like, I saw him doing it. I got motivated. And it's not hard. It's not out of

reach. You just have to ask the right questions. And man, Justin's an open book. Hey, I demolished my first uh >> investment with one of his guys. Yeah. I was like, "Hey, I need a bulldozer. Hey, I got one. Call this guy." Right. And then I was like, "Hey, I need plans. Hey, call this architect." So >> there's a lot of people out here willing to help you. >> I think all the the most successful people

in the world that I've seen are always so ready, willing, and able to help you. Yeah. >> And so, you know, I think whenever >> I came from a very poor area of the country and, you know, a lot of the a lot of people that I grew up with were always very and I think they didn't even know that they were this way like crap mentality, right? Crab trying to go go out of the bucket

and then you grab the crab down and bring it back. guys in the bucket. Yeah, >> it's um it's this mentality. It's a scarcity mindset, you know? I think it comes from a a feeling of of lack, a feeling of absence, right? And I think that happens normally whenever there's not a lot of wealth, whenever there's a lot of poverty, right? You feel like you have to protect everything because you work so hard just to amass

so little, >> right? And then you get into this space and you're, >> you know, like we're, for example, like in Houston and it's just like everything is just so open-minded. Everything is just so uh readily available, information, knowledge, money, deals, resources, people, and everyone's just ready, willing to help you out with anything you need, you know? >> Yeah. Especially if you get around a good group of guys, man. I know I've been reaching out to

y'all like, "Bro, let's do something. Let's hang out and just try to learn." I talked to Jonathan. Uh he's been very like an open book and you know, >> uh even you, man, it's like, "Hey, let's get together. Let's, you know, like figure something out. let's let's have lunch or um learn some stuff from each other, man. To me, that's like super important, right? There's a lot of people that do want to help you, man. So,

I I I appreciate this. This is cool for me, you know, coming out here, like it means a lot to me. >> Absolutely, bro. Yeah, it's always great to have great people, you know, on here. And, >> you know, besides just uh, you know, monetary accomplishments aside, I think what I think, you know, I think, and Noah and I were talking about this earlier, we're talking about he he asked me a question. He said, "What what's

going to happen whenever AI takes over, right?" And then we have everyone has amazing content, everyone has incredible design, graphic design, everyone is kind of like in the same playing field basically, right? Because of AI, >> what happens next? Who stands out in front of the other? And I told him, I think at that point, what the people that will win are the people that are the most authentic, the people that are most genuine. >> Real

always wins cuz it it doesn't matter. Like we could sit here and be like, "Hey, let's systemize our business, right? Let's say right now we're going to systemize whatever we have. Hey, let's use AI. AI is going to do this for us." >> It's not the same. >> It doesn't have the human touch. >> And I don't know about you, but I still want human interaction whenever I'm doing something, especially conducting business, >> you know? Um,

>> as long as you adapt, >> right? Put yourself ahead of the curve. Yeah. Implement some AI. I still want to run my business. I still want to go to work. You know, I don't even think I'm going to retire. >> Yeah. Me. I don't I don't see myself retiring, you know? Uh, dude, you can only fish for so many days to where you get bored. All right, cool. Now you're playing golf. All right. Are you

going to play golf every single day? Now you're at home cooking. Like, what are you doing to keep your mind busy at that age, right? You know, so >> whenever I go on vacation, I get I get stir crazy within like 3 days, something, >> bro. 3 days I'm ready to get back to or I'm at the beach or wherever I'm at and >> I want to get back to work, man. I, >> you know, there's

a sense of fulfillment that comes whenever you're doing something you enjoy >> and something, you know, whenever you're building things and and making an impact on others. I think that's the most fulfilling >> thing you can do in business. >> Bro, you ever go places and you're like, man, I can move here. All the time. All the time. Sometimes I'm like, man, cancel the uh cancel the flight back, babe. We're staying here. >> Yeah. No. Yeah.

It It's awesome. Yeah. What um what has been your your favorite journey or trip you've taken? >> Uh Costa Rica. Costa Rica is one of the most beautiful places I've ever been to. >> Would you invest out there? >> Yeah, I probably would. I probably would if I learn a little bit more about it. I I would like I was telling you about the villa that we stayed at is by the beach called Tamarindo. Beautiful place.

>> Oh yeah. Tamarindo. I love that place. >> It doesn't have a lot of tourists as far as like you know when you go to Mexico there's a bunch of people on the beach. Yeah. This is different. There's not a lot of people, right? So it's Yeah. It's not a lot of people, but it's one of the most beautiful places in the world. >> Mhm. >> Uh La Fortuna is a beautiful place, too. Uh they have

this river to where the water's coming down from the mountain. >> They said that uh when God painted the sky, he dipped his paintbrush in this river. That's why it's like so blue and beautiful. Really? Yeah. So, it's just an awesome place to go to. Uh I want to go every year. I love the country. >> Pretty safe. >> Yeah. Pretty safe. The people are so nice. I always get a rental car. We drive everywhere. >>

Yeah. uh they don't have like straight highways or streets, so it's like, you know, it might take you an hour to get somewhere where here it would take you 10 minutes, you know. So, >> beautiful place. Definitely recommend it. They have like cold rivers. They have uh what's it called? Hot springs. >> It's just like outdoors, nature. It's raining all the time. The food is good. The people are so nice. It's awesome, bro. You got to

go. >> Yeah. Well, you sold it to me, right? >> Yeah. You got to go. You got to check it out, man. I had my honey we had our honeymoon there. >> Oh, yeah. >> Yeah. It was awesome. >> Oh, that's incredible. I I'll definitely have to check it out. Um, bro, so what's uh what's next for you and your your business? I mean, I see you guys are doing a lot of content. You know, you

got a got your video guy here in the office. What's >> my man here? >> Yeah. What's your what's next for you guys? >> I want to keep growing my business to the point where it's running on its own, right? I have the brand, I have the team, I have the people in place, >> and I can focus on uh other aspects in life. you know, I just turned 40 years old. I would like to keep

creating. I like creating, right? So, it's like I got into the flips. I enjoyed picking out like all the decor, the floors and things like that. >> Uh like our office space, I designed everything because I just enjoy putting things together, right? >> But I would like to have my team and my business running on its own to where I don't have to be there. So, I could focus on other aspects of the business >> and

do more like training, mentoring, coaching, uh motivational speaking. they pay you to go talk at places, you know. So, even before we got here, we took this um this little class on self like speaking speech >> and the number of times you say um and just how to how to talk basically, right? But it was pretty fun. >> Uh so I I think I want to focus more on that. How I can help others, how I

can coach others, how I'm able to, you know, give back. >> Seems like you it seems like that fulfills you a lot. >> Yeah, it feels good, man. You put other people on. I'm I'm excited to teach people. I'm excited to help. You know, it's like it feels good, bro. You put people on and you change their lives. They're like, "Man, thank you." Like, it's awesome. And it goes back to the creative part of it. >>

Like, it's the same. It's just think of a flipping a house, right? You go, you pick all the stuff out. When you're done with it, you're like, "Man, this is awesome. I I did this, right?" >> Imagine you do that with a person. Like, hey, these are my goals. This is what I want to do. You're helping them. And then boom, next thing you know, they come, they work for you. Now they're different clothes, get a

new car, they buy a house, their life changed because you were able to help them. It's the same concept, just a different, you know, thing. >> Yeah. >> So for me, I enjoy it, man. Helping people is is awesome to me. It's very fulfilling. I enjoy I spend time with these people. They're with me every single day. [ __ ] even on the weekends sometime I said Sundays, uh, but Saturdays we have things going on. They're

always with me. They're all, like I said, they'll do anything for me and vice versa. >> That's incredible. >> Yeah. >> It's a great team, man. >> Yeah. Thank you. >> Yeah, you sure have. Yeah. >> So, um, where do you see your company expanding to? You know, I think you mentioned Austin earlier. Um, >> yeah, we're trying to go out to Austin right now. Um, >> why Austin? What brought you out there? >> Man, I

love Austin. You could hike, be outdoors. It's the closest place in Texas to where you could drive two hours away. >> Go to a lake and go hike. There's mountains, right? The weather's good. You're still in Texas, you know? It's like LA but in Texas, right? >> Yeah. >> Uh, it's just a beautiful city, you know. We We bought a house. Yeah, we bought a house out there. We have Airbnb out there. I'm about to buy

another one next week. So, it's just a quick getaway that we can go to without having to jump on a plane and go all the way somewhere far. >> Yeah. >> You know, >> I love it. >> Yeah, Texas is awesome. >> I love Austin, Texas. One of my favorite cities for sure. Especially being, like you said, so nearby. I mean, it's it's a quick getaway, >> bro. 2-hour drive. >> Fantastic. Yeah. >> And it feels

like home. >> I feel like we're there so much. It it it feels like home, you know? I know my way around the city. It's like we have friends there now. It feels like home. Every time we go, I'm like, "Hey, man, back home." You know, feels like we never left. >> So, that's why you uh are you're looking to expand into that market. >> Yeah, definitely. We have a lot of realtors sending us business from

the Austin market. So, it just made sense. And the reason I bought a house in Austin was >> uh I went skiing and got a Airbnb for one day and then paid $700. >> Where? >> In uh in Austin. South Austin. >> You say you went skiing? >> Yeah, skiing. Like water skiing. >> Water skiing. >> Yeah. like surfing basically. Got it. Got it. So, we went surfing and I was like, man, I just paid 700

bucks for Airbnb for one day. I was like, I'm doing this back home, right? >> And two two days in a cleaning fee. >> Yeah. So, I was like, man, if I'm already doing it here, I could do it in Austin. Yeah. >> So, we came back on Sunday. On Monday, I told my wife, I was like, "Hey, I'm going to go to Austin tomorrow and we're going to buy a house." >> Yeah. >> And she

was like, "No, I don't want to go." I was like, "Cool. I'm going." So, I told one of my realtors, I'm like, "Hey, come to my house. get here at five in the morning. We're gonna drive out to Austin. I'm buying a house. >> Man, he came over. We drove straight there. We got there probably like 7:30 in the morning. >> Had breakfast. Started looking up houses. I looked at like four or five houses and I

just found the perfect one. >> They were selling it because the mom was moving back to Thailand. It was fully furnished, right? And it had a gate all the way around it. It's like a fortress. It has no neighbor on the side, no neighbor on the back, like a 10-ft fence all the way around, right? It was the perfect setup for an Airbnb. Uh, no HOA, no restrictions. So then I was like, man, this is it.

So I negotiated it, we bought it, I turned it into an Airbnb, man, it's booked every single weekend. It's been jumping. Thank God. Yeah. Thank God. And and I called the person uh the Airbnb I stayed at, I had the cleaner call me and I was like, "Hey, can you please give me a call?" Well, you can't set your number on Airbnb. So I was like, "Hey, can you Google me and call me?" She googled me,

called me, and then Lady Esmeralda. Awesome lady. Awesome lady, great business partner. >> Yeah. >> I was like, "Hey, I'm buying this house. How close are you to it? How much you going to charge me to clean?" We came up with an agreement. She was going to be my co-host. And dude, she's been helping me run it. It's been awesome. >> Really? >> Yeah. >> Man, that's pretty incredible. >> Uh, what's the obvious price per night

over there? >> Uh, I do a two night minimum, but I'm about 175 250 a night. My Airbnbs are dope, bro. So, it's like >> you come in, you could have your whole family there. It depends. Like sometimes on a Tuesday I might lower it to 150 just to kind of fill in dates. Yeah. Right. So I might be 125 on a Tuesday to Thursday depending on uh what dates are booked and we're not booked. Like

right now Thanksgiving is >> packed, right? Everybody wants to go out to Austin. So it's like you have to kind of change the fees. You have to see what's going on. >> Austin has one of um well Austin has like a lot of events going on all year round, you know? So you're pretty much always going to be booked. Formula 1's there. They have ACL. All kinds of stuff. >> Yeah, there's always something going on in

Austin. I feel like Yeah. >> Even my Katy house that we had a man people with corgi dogs. >> Yeah. >> They had like a corgi roundup kind of thing. >> Dude, I had people come from Oklahoma >> and so Oklahoma they're like, "Hey, we're staying with our friends." And I was, "Okay, cool." Their friends came from like Louisiana. So anyways, I met them up to to welcome them. I was like dropping off waters and stuff.

They got there. They're like, "Yeah, we're meeting our friends. Uh it's our first time we meet in person." I was like, "And y'all are staying at the Airbnb together, right?" But it had a corgi roundup. It was like in Cypress. So it's like all these corgi owners met up in Cypress with their dogs and it was like the weirdest stuff. >> Yeah. >> I had people who uh what's it called? >> There's some people that are

like like all about their pets, man. >> Man. Yeah. I'm one of those guys. But yeah, dude. >> I'm like that too. But I wouldn't drive anywhere to just to have my dog be dogs. I'm not going to do that. >> My next life I'm hope I'm I hope I'm my dog cuz my dog has it so good. You know, he's chills at the crib all day. a pitbull. Yeah. He's 85 lbs. Named Jody. Solid. >>

Yeah. No, but he's cool. I cook for him. He gets like uh fresh food, you know what I mean? >> Sleeps on the love sack that doesn't like going out. We I bought this house with a big backyard. I was like, "Oh, for the dog, right? This [ __ ] don't even go in the backyard." >> Yeah. He don't like it. >> He's inside the whole time. >> Got to be chilling. >> Yeah. Swims in the

pool. He's like a privileged dog, bro. >> Yeah. >> Good, man. That's why you work so hard. >> Yeah. No, for sure, bro. >> No. Yeah, >> man. That's awesome, dude. Um, so what's um where do you feel like um where do you feel like the market has been at this year? You know, there's been a lot of interest rates going up. You know, there's been a lot of uh you know, tariffs and political things happening

in our world. Um, how's this year been for you? >> It's great. It's one of the best years we've ever had. >> Yeah. >> Yeah. So, >> I never watch the news, man. This shit's always negative, >> right? So, it's like I was I was just on the news the other day. Yesterday, as a matter of fact, >> you were on the news? >> Yeah, I was on the news talking about this, right? I'll show you

the clip, but >> I do this whole hour interview for the news and uh >> I was giving game the whole time, but they just cut out a little part and put it out. So, I I feel like they push whatever they want. >> So, the news is like, "Oh, rates are high. Rates are high." Well, if we're going by statistics, it's actually lower than what it used to be, right? So we're like in five and

a half six percent interest rates. We're they were like nine 10% right? >> A lot higher. In other countries they're like at 20 percent 18%. >> So we're still we're still low in my opinion. People are still buying as long as you're educating them. There's down payment assistance programs. There's still people out there that you know >> live a certain lifestyle. They're going to buy big houses. It just depends on who your client is. But I

think as long as you're educating clients, uh you can buy a house right now and if the rate goes up then cool. Then you bought it at five and a half. If the rate goes down, you can refinance. So, for me, it's a win-win, especially in this market right now when there's like a bunch of houses for sale. Yeah. Sellers are paying closing costs. Sellers are like, "Man, here they're paying you to buy the house." I've

had buyers walk away with money at the closing table. >> Yeah. >> So, we educate our clients, hey, get your credit score up. Save this much money. This is what we can get you. And, man, we're having a great year. Thank God. >> That's great. That's great. Do you work with buyers primarily or sellers? >> Uh, anybody. If you're looking to buy, if you're looking to sell, if you're looking to invest, we even help out people

who want to lease and put them on a game plan. You know, we'll take anybody. We don't leave no money on the table. >> Yeah. >> Got to take it all, huh? >> Yeah. Yes, sir. Pause. Yeah. >> Yeah. What's uh like in terms of like the percentages of buyers versus sellers that you work with, what would you say is >> we we have a lot of sellers right now. A lot of these houses are sitting

on the market. They need to be priced right. >> But this is where buyers take advantage. You want a house, this is the time right now, right? If the rates go up, >> cool. Then you got a great interest rate. If the rates go down, you can refinance. I mean, it's a win-win for the way I see it. You know, property values are going to go up no matter what. When's the last time you seen the

gas price at a dollar? >> Never. >> Never. Right. So, >> 1990, >> dude. And people are still driving, right? When you leave here, where you going? >> Home. >> I'm going home. Yeah. >> Right. There you go. So, as long as people need houses, you know, uh why would you make somebody else rich? >> Now, it just depends what your goals are. Some people might want to move or some people might want to rent because

it makes more sense for them, you know, but you could build equity. It's like having your own bank. You could borrow against it. You could sell it. You can make passive income. >> Uh real estate is is a great vehicle for generational wealth. >> Yeah. Yeah. >> I agree. What is your plan for generational wealth? >> Uh commercial residual income. Uh there's a lot of things that I'm trying to educate myself on. Yeah. So, uh development

and commercial is something that I'm really trying to break into for the next two years. >> Yeah. Yeah. feel like there is a lot of opportunity for uh in commercial real estate. You know, >> it is. It's landlord friendly. You could lock the door when they don't pay. Boom. You know, you put the responsibility of like taxes insurance on the tenant. You could get into the re retail space and, you know, get like long-term tenants, uh

Starbucks, you know, Wendy's and these big, >> you know, you know which ones I think are I think the best one of the best um real estate investments like owning CVS's and Walgreens. Oh, dude. Yeah, but it allows them to close down, too. And then they remember when they were closing them down and turning them into like uh advanced auto parts and >> Yeah. >> like uh O'Reilly's and things like that. So, >> they were shutting

them down probably what during co or something or >> Yeah, I think so. Well, everything's online now, you know, so it's like anything you want to order is on Door Dash. It's on Amazon. Amazon came in and killed the game. So, >> uh but I mean regardless, it's real estate, right? Like what can you do with it? What are you going to turn it into? Um, I'm in the process of looking for an office now >>

for our mortgage company, right? But I'm also thinking in the future because when I'm done with this, let's just say 3 to 5 years and I want to rent it out and keep the asset. >> I'm going to run water lines all through the walls in case I have like a dental office or um a beauty salon, right? Like, oh, this doesn't work. Oh, you don't have any plumbing up? Yes, I do. It's right here ready

to go. So, you need to think ahead as well, right? And be able to see where where you're headed. um whenever you're 60, 70, have the asset paying you, making residual income. You buy the building, boom, you know, pay it off, refinance, now you're making passive income on everything else that you have. >> Yeah, >> residential's cool. I think I'll eventually be dumping the residential stuff to focus on commercial. I mean, it's the same amount of

work, right? Just doing a bigger lick. >> Yeah. >> Yeah. So, >> I think it Yeah, I think it all depends on, you know, your strategy and what it is you're focusing on. I I remember talking to someone a long time ago and they, you know, really wealthy guy and he focused primarily on houses between 250,000 to 400,000 houses and he would buy them and rent them out. And his the main goal was always brick houses,

you know, four bedrooms, two baths, >> um 2,000 ft, no pool, uh houses that are definitely going to appreciate in value, and then nonproatic tenants, like really good tenants. Yeah. >> So he would get nurses in there, firefighters, police officers, people that have like really good steady income, >> houses in good school zones as well. >> Good school zones and just like rent them out and like that was his model. So like you know >> it

works. Everyone has a different >> Yeah. strategy >> and I don't there's no wrong way of doing things. It's how you learn, right? So it's like we just >> whatever whatever fits your character, your personality, your investments. >> As long as you do something, you know, execute on it. That's how you learn. This is not like a a perfect game. Nobody has it all figured out. Things that work for you might not work for me and

vice versa, right? But >> take your own experience, execute whatever your goals are. Some people don't want to be tied down to assets, right? So, they just rent and but they're able to move around. >> Yeah. >> Cuz it holds them here. But >> I think the owner of uh I think the owner of Telegram doesn't own any assets at all. >> Yeah. >> Yeah. Which is pretty wild, right? Like this billionaire guy >> don't buy

anything doesn't want to be tied down. >> And he said he said the exact same thing. He's like, "All of my all of my stock, all of my wealth is in Telegram, and I'm not going to buy any assets." >> Yeah. >> Why? Because I don't want to be tied down to any >> any um any one place. Uh I don't want to be tied down geographically, politically. This guy's like tied down to like political things

because of Telegram, right? Like all these like >> you can't move anywhere, man. You >> buying [ __ ] is a problem. >> You start buying cars. All right, cool. >> Yeah. >> You got four or five cars in the driveway and then you can't find keys. The tires go flat. Batteries die. you can't get them out, you need to move. It's a headache, man. It ties you down. So, I definitely understand that, too. >> People

also uh don't uh I think they misvalue how much it takes to upkeep assets also. >> Oh, yeah. You know, like like you just mentioned, you know, just mentioned a couple things with with cars, but think about houses. >> Got your roof, you got your HVAC, a lot of electrical maintenance, >> everything. Yeah. It's a lot pricey. >> The miscellaneous stuff, man. I got to replace all the beddings and sheets and things like that now. >>

Yeah. >> You know, it's an expense. It's just an expense. It's an ongoing expense. >> Yeah. Just uh just open up a little a little claims on the Airbnb, bro. Say say the guest trust trust the betting. >> I try sometimes I'm cool with it, man. But I I try not to let them get away with it. I mean, I try to be a fivestar. I have all five stars, but man, sometimes they just break stuff

and you really got to go down there and be like, "Yo, man, you got to take care of this. I need I need me." Yeah. You got to pay up, man. >> Yes. Yes. Yes. Indeed. >> Yeah, >> that's awesome, man. Um, if uh if someone wants to work with you, man, how would they how would they be able to contact you? >> So, you could just Google me, Jay Bootos. I'm on Instagram, Tik Tok. I'm

all over the internet. J A_B us. Uh, we have a YouTube channel that we're working on. Uh, I'm super easy to get a hold of. If anybody has any questions uh about buying, selling, or if you're a realtor who wants to take your business to the next level, or just want to have a conversation, make sure you reach out to me. I'm an open book. I would love to help out. >> Love it. Love it. What

about uh so you said YouTube? You're going to be working on YouTube? >> Yeah, we've been working on YouTube. Uh more of like a lifestyle kind of uh aspect. Yeah. You know, um >> we're doing trainings and stuff like that, but I want to focus more on like uh live trainings, right? Because I feel like whenever you record programs and then put them on there and then, you know, you're not really giving people value versus, hey,

I'm on live. I can get to know you, ask you about your business, you can ask me questions, and you know, for me, there's more value there. So, yeah, >> a lot of things we're working on for the next year. >> What's the goal with YouTube? >> Uh, brand awareness. Yeah. >> Yeah. Brand awareness. You know, trying to bring in leads, educate people. You never know. You don't know what you don't know. And you don't you

never know who you can come across. It could open opportunities. You start getting brand deals from other places, clothing, and free travel. Hey, do a a commercial for us. Stay here. And you know, the opportunities are endless. >> Yeah. I um you should look into one of my good friends. His name's Jackson Wilkkey. >> He's got a YouTube channel. It's called Groundup Construction. >> Mhm. >> And the guy is brilliant. He figured out YouTube. He's got

like 60,000 subscribers on YouTube, >> man. That's awesome. What's his Send me his name when we're done. >> Yeah. Yeah. Jackson Wilkey, which is pretty incredible on YouTube because I mean it is tough to get subscribers on YouTube. >> Yeah, it really is. >> You know, like on for example like on Instagram or Tik Tok, you know, you share something funny and you get a follow, you know, it doesn't have to be anything of value, but

so >> when it comes to YouTube, you really have to be sharing value or or something that is worth following. >> Yeah. >> And so this guy's cracked the code and he gets so much business, bro, from >> off of YouTube. >> Just YouTube. just YouTube like he does videos uh of maybe like a walkthrough of a new construction. Hey guys, watch watch this house blah blah blah. This is the foundation. This is the uh uh

these are the framers. Blah blah blah. This is what's going to happen. This is the timeline. And then just educating, educating, educating. And then people reach out to them. Hey man, I want to I want to buy a new house. >> Yeah. >> And boom. Like just a ton of leads. A ton of leads. >> Dude, YouTube is a new uh Instagram. I would say YouTube is probably one of the best ways for lead generation because

uh >> you know the people that listen to it and and pay attention on YouTube are are going to be much more relatable with you. You know, they've already seen you on a video for you know an hour, however long a video is that you put out. >> Uh so they just feel like they know you more and then they're ready to buy whenever they're right >> whenever they're in the right mindset. Hey, >> I got

my pre-approval letter, blah blah blah, or let me go talk to Jay so I can get a pre-approval letter. >> Um, I feel like it's the the level from them uh like not knowing about you to being ready to buy is a lot shorter on YouTube than like on other channels. >> Well, people go to Instagram to scroll. They go to Tik Tok to learn. And the same thing with YouTube. Like if you want to learn

how to do something, where you going to go? >> Uh, for me, Chad Chad GBT. >> Well, like if a visual, right? uh >> instructions you go to chatbt but if if you want to like hey how do you change this to follow you know step by step we go to YouTube or if you want to make a recipe you go to Tik Tok how to make this right so >> I feel like >> I I

I prefer chat GBT over anything now dude really yeah even over YouTube even visual like I would rather read the step-by-step process rather than because what I what I find like on YouTube is like there's a lot of outdated things there is you know what I mean and so like >> maybe you know like walk me doing steps one two three blah blah blah YouTube maybe like even months you know that it hasn't been updated and

so I'm like following it and I can't follow it anymore >> I get it makes sense is like hey give me information that's up to date right now in TW25 go and look at any resources online to find the answers to my problem >> makes sense I get it >> yeah it's uh it's good bro it's a game changer yeah I talked to Chad GBT a lot >> yeah me too I have uh my own Chad

GBTS >> Yeah >> yeah so I did the one like uh so I have my own uh what do you call it? Um I have one named Jarvis. >> That's for real estate. >> So I have like the SEO search wizard, the realtor's wizard, the funnel wizard, YouTube wizard. >> Uh then I got Jarvis. So Jarvis knows everything about me, my business, what I ask it. It's real estate related. So it kind of gets to know

uh me in a sense. >> Oh, it's like a model like uh >> yeah, it's it's a chat GPT for real estate. Then I have a chat GBT for like home stuff, you know what I mean? So it just it's it's its own book basically. Got it. It's its own wizard. >> Yeah. Yeah. Yeah. That's interesting. >> Yeah. >> Very cool, man. Very cool. >> Well, um man, this has been a lot of fun. Thank you

so much for coming out and talking, having a having a good chat. Um I think that if anyone wants to reach out to you, they can reach out to you on on Instagram or >> Instagram, Facebook, everywhere. My number's all over the place. Yeah. Yeah. Ready to go. >> Awesome. Thanks a lot again, man. I appreciate your time. >> No, bro. Thanks for having me. It's been awesome, bro. Glad we did this. >> Thank you, bro.

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