Sean Zavary: How He Built a $4M Wholesaling Business Using RADIO Ads

I always had that mindset of if they can do it, I can too. Not because of an ego thing, but just like, hey, they're the same, you know, they have the same knowledge. They're the same as me. They bleed the same. Right. >> Right. We if they can do it, I can do it as well. So, >> one time someone asked me, "What's my superpower?" I said, "Faith." >> Yeah. >> I always have I always know

that if I do right and um God's got my back, >> right? >> Right. If I if I hustle hard, God's got my back. I do ride by people. Even though it's not going to it's going to burn me or it's not going to be beneficial for me. God's got my >> They first hit me at like $120 a spot. Got my $40 spot exactly the schedule they told me 100 spots of a month. I was

paying $4,000 just for 93.7. I was like, "Let me just try it out with them." >> Mhm. >> Dude, I was getting leads left and right. >> What does that equal to a month more or less? It's like gross. >> 333,000. >> 300. >> Our goal is 1 million a quarter. >> 1 million a quarter. Okay. So, >> split up of 1 million and a quarter between 3 months. That's 333. So, our goal is 335 to

be exact, to be honest. >> 335. >> 335 a month. >> And we're we're a local brand. So, we just have that, you know, local house buyers. So, we're only marketing Houston. >> Welcome to another episode of Pick up the phone podcast. I am your host. I'm Jose, the founder of Gets You.AI. I have the first emotionally intelligent voice AI for real estate investors. It's not artificial intelligence, it's emotional intelligence. Today's guest is Sean Savvery. Sean

Savvery is a godly man, a husband, a father, a businessman, front row dad. Uh you've had green light offer for 10 years. So, dude, round of applause for that, man. That's uh that's a huge undertaking. 4 million projected this year. >> Yep. >> Nice. And um and you are I think uh I I think I've heard your ad here, but you're dominating radio ads in Houston. You're spending $28,000 a month. So I think everyone at home

is probably going to want to hear a little bit about that and and how it all kind of flows together. So thank you for being here, bro. >> Absolutely, man. Thank you for having me. It's a pleasure. >> Absolutely. So, um, always like to start these podcasts by, you know, hearing a little bit about your story, kind of, >> uh, getting to know you, what made you who you are, and what got you here today. >>

Yeah. Uh, absolutely, man. So, come from a, uh, very business family background. Uh, my family owns a company called Exclusive Furniture. I've been in business since 98. So, I've always been around business in my entire life. Always been around >> familyoriented business. Um, you know, we we're the type of family that no one eats dinner until everybody's here. We're eating on the dinner table, right? My dad really just pinned that to the point like we're not

eating until everybody's here. So, >> um, come from a very loving family. Um, so I've been been blessed to be able to, you know, being raised by them. >> Yeah. Um, so yeah, so I started uh started working with my family's company back in 2009, but I've always been that kid who's like just always, you know, looking for ways to make money or just I've never been great at school. Just just wanted to, you know, find

ways that uh entertain me. And the ways everything that entertained me was just business, right? Business, sales, >> uh that that it gives me that high whenever I'm able to sell someone something, that thrill. >> Yeah. So, um, I was working with my family from like 2009 until 2016. >> Okay. >> And, um, it was great. It was a great run, but I was graduating college in 2016. I graduated from University of Houston. And, you know,

uh, when it came around like 2015, 2016, I was like, man, I can't see myself selling furniture for the rest of my life. I just didn't like the retail industry. >> Yeah. >> Um, so I ran into real estate um, in 200 2016 from a guy named Nick Ruez. Mhm. >> I don't know if you heard him, but he hadip flip. He had a book called Flip. And >> so I ran into him on Instagram and

started talking about wholesaling houses. I was like, "Oh man, this is this is seems legit. It seems like something right up my alley. I've been doing this basically all my life. I've been selling shoes, selling candy, selling, you know, clothes, whatever." Like that's all I can do. So like this is just a wholesale model. >> Yeah. >> So I was like, "But this is a bigger, you know, big bigger asset. We're moving houses instead of, you

know, shoes." >> Yeah. So got into it in 2016, May of 2016. Started, you know, putting out bandit signs, got introduced to Shawn Terry, um, and literally just, uh, started wholesaling houses from then. And that was in 2016. And 2017, it was >> Yeah. And in 2017, it was just me and my, uh, she was my girlfriend at the time, but, now she's my wife. We were just basically just me and her. Um, you know, we

did about like 60 homes in 20 >> and then just started hiring a team from there and >> the rest is history, man. >> Wow. So 60 homes your first year? >> Yep. 60 homes the first year. >> Yeah. Would you would you credit a lot of that success to Harvey being like just so much opportunity in Houston? There was there was a lot of opportunity but like some you know there was just so much opportunity

where it was like you know there was a lot of opportunities but there was we had to figure out cuz a lot of people say they found success in Harvey >> um which we found we did too but it was just the market was just so saturated >> um so it was easy to find buyers but the sellers like there wasn't much equity there wasn't really much there was like a lot more repairs on the property

so it was just harder to move those those homes that got flooded. >> Um, but you know, I would say, you know, Harvey did help us, but I would say the main thing that really helped us was joining masterminds. Joining masterminds, being around individuals um that that are already doing at a high level. >> Yeah. >> And I was able to kind of just learn from them, copy and paste, and kind of put our own little

twist into it. But I've been in mastermind since since 2017. >> Since 2017. >> Yeah. So, I would I would res I would put my more of my um >> my uh accomplishment based off the masterminds. >> Yeah. 2017. So, when did you first join your first mastermind? >> Um I went to a Sean Terry's event uh October of 2016. >> Yeah. >> Yeah. The flip to freedom. >> Okay. >> And actually I I got sold

then actually. Matter of fact. Yeah. So >> you joined right away? >> I joined right away. Yeah. So I actually joined end of 2016 now I'm thinking about it. end of 2016 and then 2017 we're masterminds the whole year. >> Yeah man, I I would uh I would agree with that. I think in in my journey a lot of the times where I've had a lot of breakthroughs have come through being in close proximity with people

doing things at a higher level. >> Yeah. >> And just like seeing the lack of limitations that some other people don't have. >> Yeah. >> And knowing that that is possible for you too. >> Yeah. >> It just opens your eyes immediately, bro. >> Absolutely, man. You get inspired. Yeah. >> And I always had that mindset of if they can do it, I can too. Not because of an ego thing, but just like, hey, they're the

same, you know, they have the same knowledge. They're the same as me. They bleed the same. Right. >> Right. We if they can do it, I can do it as well. So, when I actually bought that Nick Ruez's course, >> I was watching the testimonials, then I was watching the courses, like the modules he had on there. I wasn't really like I was paying attention to them here and there, but I was every single day, I

swear to you, every single day I I'd watch the testimonials that he had on there and just like be inspired. I'm like, I can do it, too. Do it, too. I'm I'm a super uh believer of manifestation and kind of, you know, achieve believe it to achieve it, >> you know, secret law of success, that type of stuff. I'm always been very in tune with that. Yeah. >> And I think that's kind of what really helped

me as well. um that first year of knowing that like hey if they can do it I can as well. >> Yeah. Secret law of success. I've never heard of that one. >> Secrets. I that book secrets. Okay. >> That's what I meant. >> Okay. Is is it called The Secret? >> Yeah. >> Okay. Yeah. Yeah. I've read that one. Great book. >> Yeah. >> That's a great book, man. That's awesome, dude. So, uh are you

originally from Houston? Were you born here? >> Yeah. Born and raised. >> Nice. Okay. So, right away like family, it's in business. you have a business mindset. And so, you know, that kind of cultivated this kind of feeling of like, I know that I'm going to be in business for myself, right? >> Yeah. >> I knew I was going to be in business since I was in high school. >> Yeah, of course. Um, and so 2016,

you started Greenlight Offer. 2017, you do 60 deals. >> Um, let's talk about those early years in like developing a team, right? you you mentioned that you have like a high retention rate which dude if you know for anyone that's watching this >> I think real estate is one of the hardest industries to have a high retention rate um for the most part a lot of acquisition agents just come and go you know a lot of

people want to come in learn your system learn your processes and then get out and do it on their own you know they think it's easy doing it by themselves >> um so what has been your security success to keeping people long term But don't get me wrong, I had those challenges as well in the beginning. I mean, I had a, you know, since we started in 2017, started building a team. >> Yeah. >> Um, you

know, at one point in from 2017, I I was start building a team, building acquisition reps. Um, there was at one point in 2018 where, you know, the acquisition agents that I had and the dis I had one dispo agent. So the acquisition agents and dispo agents were actually doing things on the side from our leads that they were getting from our system. >> Oh, yeah. They were stealing leads and kind of they started their own

little company as well. >> And uh I didn't find out about it until they quit. >> They quit and I'm like, "Wow, why did they quit? What was going on? Everything was great." But it wasn't. Um and I started getting notifications and someone who actually quit told me about what was happening in the inside. I confronted them and they were like, "Yeah, this is what we're doing. We we actually own start our own company already. Wow.

You guys are doing this all behind my back. I had no idea. >> Wow. >> So, I had these challenges as well. Um, you know, I've gone through a bunch of acquisition re reps, bunch of TC's. Um, but I've been I I was really blessed with an executive assistant who who's been with me since 2017. So, it's going on nine years now. Um, but I really started finding my foundational people when I really started learning about

leadership, right? leadership and how to lead people cuz if you ask me if I was a great leader from 2017 to 2020, I would say absolutely not. And there's a lot of work that I still need to do for leadership, but I didn't know how to lead people. I didn't know how to talk to people and and for them to reciprocate it and to be able to perform at a higher level. It was I've come from

the furniture background where my my brother, his name is Sam, but he goes by Sammy the Bull cuz he was he's a bull. He still is, but he's he's a little older now, so he's kind of calmed down. But it was like straight at you like you did something wrong. I'm coming in your face and I'm letting you know what you did wrong and yelling at you in front of everybody else. So not that I wanted

to pick that up, but I was just around that so much for nine years working with my family's company. I'm like, well, they were successful. They did it. So I can try to do it at some type of level as well. So I would, you know, talk to people disrespect disrespectfully and, you know, expect them to do something rather than me kind of showing them what to do and, you know, lead them in a in a

calm, diligent, >> proper, professional way. I was kind of more of a >> I was trying to become that bull as well, right, in subconsciously, >> right? >> Not that I wanted to, but it was just something that was kind of in me. >> Yeah. >> Um, so >> it's like what you don't know what you don't know, right? So, I mean, you grow up around that and you think that that's the right way to do

it because it's what you've seen. >> Yeah. >> So, then you end up being in the situation and uh >> So, I never pointed the fingers at those people that left cuz when you point at someone, there's three fingers pointing back at you, >> right? >> So, I always pointed the finger at myself like what did I do wrong? What did I do wrong? And I knew what I did wrong cuz I didn't lead them the

right way. I didn't give them proper structure. I didn't give them proper clarity. So, I started really learning leadership in 2021, 2022. And that's where I feel like I got my core group of people cuz like I was mentioning to you, uh, two of my acquisition, two out of three of my acquisition reps have been with me for 5 years. >> Um, the other acquisition reps been with me for two and a half years. My disposs

have been with me for three plus years. Um, my TC, she was with me for about five and a half years, but we went our separate ways just due to, you know, life. And so I I had a pretty good retention rate with a lot of these people was because I learned leadership and I learned how to talk to them. But most importantly, I learned not to always be understood, but to understand, >> right? So that

was a really big mindset when I got introduced that quote as in don't always try to be understood. Understand first. >> Right. >> And so that didn't only help me out helped me out by building a team, but help me out by, you know, talking to sellers, talking to buyers, just communication in general. >> Yeah. Yeah. Absolutely. What what have been some tools or resources that you've came across that have been the most impactful in teaching

you what you know about leadership today? >> Podcast. >> Podcast. I'm not a much of a a book reader. It's more of audible. >> Yeah. >> Uh I can't really read a book for some reason. I I try to read a book. >> I can read a book, but >> 60% of the times I'm probably going to fall asleep. >> Yeah. >> I'm gonna fall asleep. I'm And so I'm I'm always just the the the the

listener. Right. Right. So Even to this day, I mean, for the past 10 years, >> I listen to podcasts on a daily basis. Yeah. >> I listen I I feed myself with knowledge, but not only that, I feed it, I put action in place, right? Yeah. >> So, um I would say it's podcast, masterminds. I'm still in masterminds to this day. I still have coaches. I have two coaches currently. It's always just that personal development, personal

growth that has helped me. Um and obviously, I'll you know, one of our biggest core values in our company is faith. So, you know, one time someone asked me, "What's my superpower?" And I said, "Faith." >> Yeah. >> I always have I always know that if I do right and um God's got my back, >> right? >> Right. If I if I hustle hard, God's got my back. >> I do right by people, even though it's

not going to it's going to burn me or it's not going to be beneficial for me, God's got my back. So, I know that. So, that's faith. I would say faith first and foremost. And then just personal development, coaches, mentorships. >> Yeah. >> Masterminds. And and a lot of the things that you're mentioning too, Sean, you know, goes to show the culture that you're building in your company, right? I think >> that's another thing that I've

had to learn about leading people is having the right culture is extremely important for retention. Not even for retention, but also to inspire people, right? I feel like the more that I pour into my culture, the more that the people are willing to do whatever it takes to get the job done, right? What has your been your experience been with uh building your culture in your company? >> Culture is how you do things, right? How we

do things around here. >> So if you do things that are, you know, what can I say? If you do things that like shortcutting people or if you're like, you know, you not leading with integrity or like not having loyalty or not working hard, then it's like they're going to watch you cuz they're always watching you. your team is always watching as as ma as much as you don't think that hey I can do this I'm

I'm my own boss no one's really watching me they're watching you >> so you lead by example so my culture has always been how I do things is how they're going to do things >> so if I'm you know not working or not responding to text messages or Slack messages or emails they're not going to respond as well because I mean they're going to just see their leader not responding so they're like hey you know we're

just not going to respond as well or like um you know you know talking the sellers, taking every seller through a through the mat. That's what we talk about in the acquisition. We take every seller through the mat, no matter if whatever lead that comes in, they're, you know, aggressive. If they don't have much equity, we always try to provide as much value as we can and and and take them to the mat. >> So, it's

just that that structure that we have >> is just the standards, right? Standards is kind of what we reciprocate. And it's just the the the daily communications, the weekly communications that we have with our team is kind of what helped us build that culture. But I think most importantly, it's it's how is their leader acting and that's how they're going to act. >> And how is their leader, you know, what kind of people are the is

the leader bringing in and that those are the type of people they're going to attract, right? Yeah. >> I'm like I said, I'm I'm a godly man. >> Faith driven. I always talk about God. >> Majority of my team is God is godly. It's fate driven. >> Yeah. >> You know, so it's it's just type of person you are is the type of people you're going to attract, >> right? That's incredible. What does it mean to

take a seller to the mat? >> That's a great question. Um, taking the seller to the mat is basically being able to provide as many solutions as possible to them. No matter if they're like, like I was mentioning, like if it's a hostile seller, it's aggressive seller, it's someone that you know, you can um you know, easy seller of like lay me down, you know, someone's like, "Hey, just buy my house. Buy my house for 30K."

It's like I want to be able to take you to the mat by taking you through my whole process is what I mean by, you know, I'm going to go ahead and start with the make you my friend. I'm going to set the expectations. I'm going to tell you what we do, our benefits. I'm going to ask you what's going on with you. I'm not going to just he want 30K. All right, I'll give you 30K.

Sign the contract. It's like why do you want 30K? What's what's the reason that you want to sell the house? Oh, you want to sell the house because of this? Okay, let me tell you our solution. This is our solution and this is how we can help you and this is our company's benefits. So, it's like letting every seller know what we do, but first finding out from them what why do they need our help? What

is the reason that they want to sell? How can we be a solution provider to them? And then giving them offer, not just going straight to it like oh you like you know you want to you want an offer. Okay, I'll give you an offer. I take them through the whole process is what I mean by take them to the mat. >> Got it? >> You know, like for example, like UFC fighters, I'm taking you I'm

I'm going to make you tap out either by getting the contract signed or I'm going to let you know like, hey, this is my best options. Not this. It's up to you to figure that out, but I'm going to take you to the I'm not going to just stop at halfway through the process because you're being aggressive or you're just a easy lay me down. Like I want to basically take you through the whole process, >>

right? No, that makes sense. And I'm sure that kind of um came over time of learning what works and and learning how to actually teach someone the process of taking someone through a sales process, right? >> Um how long did it take you to refine your training? Because that for me one of the most I think challenging things in business is learning how to take the information that's in your head. >> Yeah. and put it into

the head of someone that you're teaching. >> 100%. >> Right. What What has been the biggest, I guess, thing that you've learned on on how to do that? >> You nailed it. >> You nailed it in the head, man. I've always been that person that I felt like I' I haven't had to learn sales. It's It's always been in me. Like, I've always I I know how to sell, but to teach it, it's it's hard. It's

hard, bro. It's hard. And I've always had that challenge. I still have that challenge. for me to tell you right now that I don't have that challenge. It's a challenge. But that's where you bring in people that are better than you. >> So, right now I have a sales director. We joke around all the time that like who's the better closer, but he is smarter than me for sure. He's >> he reads better. He reads more.

He's better spoken. He he can teach someone better than me. Um, so that I feel like it's kind of been what's kind of took us and he just joined us a year and a half ago. Um, but that's what really took us to another level of like training every week cuz when it was me training from 2016 to 2023, 2024, um, there was trainings but it wasn't as structured. It was like, hey, what do you guys

want to learn? >> Or let me go let's do role plays or let's do call recordings, but it wasn't like the actual structure of like these sales programs. and that's what he's been able to develop for our internal team is like these sales programs and to teach them and to you know to be more hands-on with them. Um so I would say that that's kind of what's helped us. But before that what's really helped is me

learning and then me teaching them as much as I can. Um but it's always been something that's been difficult because I'm like I already kind of know this now. I'm learning it, but I already kind of know it. But me to translate it, it's >> Yeah. >> It's always been a challenge. So, I'm not going to, you know, stand here and tell you like or sit here and tell you like, man, dude, I I perfected. I

just found someone who's better than me on teaching. >> Yeah. >> Than and who can communicate way better than me as well. And that's kind of been our solution. >> Yeah. I think you you said something really important there. think that you found someone that is smarter than you, better at the exact task that you're hiring them to do because while you may be a better closer, maybe you're not the better trainer. >> Yeah. >> And

his role is to be a trainer. Right. >> Right. And so if he's better spoken than you, if he's a better trainer than you, then it makes sense that you find someone that's >> going to be the best person in that specific role in your company. >> Absolutely. >> So I think uh I think that's the lesson to take away here, right? is find someone that's better than you in the position that you're looking to replace

in your company and then >> let them go and do it. >> And then also when you find that person >> letting go, right? Letting them run it. >> Yeah. >> Even though you know like, hey, I would done it that way. It's let them fail forward. Yeah. >> Right. So there's so many times where I'm like, >> well, me and him, great. Thankfully, we're pretty much aligned. He's going to be my my CEO eventually. Um

but we're pretty much aligned, but there's not a lot of times where I disagree with him. But even the times I do disagree with him, I'm not saying it at all in front of the team. I'll probably tell him one-on-one, but I'm I'm letting him take the reigns and and move forward and this is your department. This is your thing. You go ahead and move forward instead of me always coming in and budding in and then

I don't really give him that ownership. Giving the people that you put in place the ownership like same thing with my acquisition team, same thing with my disposition team, same thing with my executive assistant. You have ownership for your roles and responsibilities. And once they have ownership, you know, people feel some type of way where you're like, I own this. I got it. All right. >> Yeah. Yeah. >> I don't have to put money in and

I own this. >> It empowers them to to >> empowering them. Exactly. >> Be able to own their role, right? And then they feel a sense of pride and ownership >> rather than someone being on top of them all the time like, "Why'd you do it this way and not that way? Why'd you do it this way and not that way?" Let them learn. >> Yeah. >> And then, you know, when you have those one-on- ons

or those month, you know, then you can kind of critique them. >> Yeah. Absolutely, man. Let's um let's shift gears here a little bit and uh let's talk a little bit about your your marketing. But before we do, um we're going to go ahead and take a quick commercial break to hear from our sponsors. If you're a nationwide real estate investor, you need to go check out gehardmoney.com. Gethhardmoney.com is the number one place to find local

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in revenue that you guys are on track for this year. Um what does that equal to a month more or less like gross? >> 333,000 >> 300. >> Our goal is 1 million a quarter. >> 1 million a quarter. Okay. So >> split of 1 million and a quarter between 3 months as 333. So our goal is 335 to be exact to be honest. >> 335. >> 335 a month. >> And we're we're a local brand.

So we just have that, you know, local house buyer. So we're only marketing Houston. Uh we do some I mean there's some deals that come like for example last week we actually closed a deal uh or wholesale a deal in Louisiana. >> There might be some you know long street Texas or guy Texas like some small towns in Texas that they hear about us but we don't we're not actively marketing in those other cities. >> Are

there places where just marketing in Houston? >> Um so it's all Houston $4 million a year. >> Yeah. >> 335 a month. >> Got a team of 16 people. >> 16 people. Holy [ __ ] >> Yeah. >> Damn. I didn't know it was that big, bro. >> Yeah, we close about 20 wholesale deals a month. >> 20 >> closed >> closed. Yeah, we put under contract about 35, but there's that fallout ratio. >> Right. Right.

Right. >> Our follow ratio is we're trying to keep it under 40%. So, we're at 30 35% fallout ratio due to like title issues, sellers defaulting or just locked it up too high and they're not going for a price drop. >> Yeah. Yeah. I mean, it it's it happens in wholesaling companies, so it's completely normal. >> Uh what what does your team consist of? What are the 16 people? >> Yeah. So, we start off with the

marketing team. So, just me and Michelle in the marketing. Michelle's my executive assistant. Then we go to acquisitions. We got uh three closers and three junior acquisitions. So, six in the acquisition department. Uh three dispossess with four in the dispos. So, six in acquisition, four in dispo, that's 10. Me and Michelle, that's 12. And then we have TC's 14. We have Chris who's a sales director. >> And then we have uh we have 15 people. We're

actually looking for one acquisition. We had four acquisitions, but we're looking for one. We have 15 people. >> That's a lot of people. It's a lot of people to manage. >> Yeah. >> So, it takes a lot of uh a lot of culture, a lot of uh weekly meetings. >> Oh, actually, sorry. We have 16 with the CRM AI development compliance guys. We we just hired a developer in-house developer to help us with like our CRM

and AI tools and stuff like that. Nice. Nice. >> 16. >> 16 people. Big team, bro. >> Yeah, >> that's amazing. >> We'll have to talk about that AI later for sure. >> What uh what do you what is the um when it comes to radio ads? That's not something that's very common for a lot of wholesaling companies. >> Yeah. >> So, how did you get into that? And what what was kind of like the defining

moment where you realized, all right, this is different. This this got to be my >> Yeah. my marketing source and I'm going to go all in. >> Yeah, that's a great question. So, in 2019, I had an acquisition guy. His name was Cody and uh he he used to listen to podcast just like me and he listened to the Wholesaling Inc. podcast with you know Tom Crow and them. >> Yeah. >> And uh they were talking

about uh radio course >> radio marketing course. So he told me about it cuz you know like I said I come from the furniture background and that's we're heavy on exclusive furniture is heavy on uh marketing with uh TV and radio. Um so I've and I used to be in those commercials as well back in the days when I was a young kid. I used to be in the TV commercials and the radio commercials. So I'm

like dude it just rang a bell like of course radio would work. I mean who listens to radio? a lot of elderly elderly people, you know, middle to low income, like they're not listening to SiriusXM, right? They're listening to the radio. >> So, I'm like, that's our target audience. >> You build that credibility factor, right? That celebrity factor cuz my brother with Exclusive Furniture built that celebrity factor like the the brand, the face. I'm like, it

all just started clicking. I'm like, well, let me go ahead and get on this course. And that course obviously sold me even more. So, I was like, all right, cool. >> When was that? >> That was uh 2019. End of 2019. >> 2019. Okay. >> So, I got that course like fourth quarter of 2019. >> Yeah. >> And uh I started um my first our first radio station was 93.7 the beat with iHeart in like January

or February of 2017 cuz there was a certain type of method that you have to you know get these radio stations for cuz you know usually they're selling at a high like that's why the barrier of entry is so low. Yeah. >> Because people everybody thinks that radio is super expensive which it is. they're they're gonna hit you at like $100, $150 a spot, but you know, we're a wholesaling company. We're not going to try to

buy a retail. We want to buy for wholesale. So, we just there was a certain type of method that I learned in the radio course and I just implemented that method, right? Because one thing about me is whenever someone told me to do ABC, I'm doing ABC. I'm not doing AB DEF. I'm just doing exactly what you told me, I'm going to do it that way. And that's what I did with the radio and I I

got 93.7 at $40 a spot. They first hit me at like $120 a spot. I got my $40 spot, exactly the schedule they told me, 100 spots of a month. I was paying $4,000 just for 93.7. I was like, "Let me just try it out with them." >> Dude, I was getting leads left and right. I'm like, "Yo, this is crazy. People were calling and I'm like, "All right." So, like I told you, I became like

a little crack addict on on radio stations. I just started adding them and it started adding. At one point, I had nine radio stations. >> Yeah. And um we always and so that was in 2020 right before co >> right >> and um we've been with radio since for about six and a half years now. >> Wow. >> So right away you got results whenever >> right away I got results. Yeah. So right away I got

not that I got contracts contracts is and closings results but I got calls. I got people who are calling and I'm like that's what I want. I want people I want the attention right. Attention is currency. So people started calling. People started like what's your process? I've never what do you guys do? You know this and this and that. So, I was like, I'm having conversations. So, um once we started getting closed deals, I just started

adding radio stations. >> Yeah. What was your uh what was like how long did it take you to kind of refine that process of knowing what to say to get the best kind of leads from radio? >> I knew exactly. They sent me a script and in the radio course, they gave you a script, a 60-second script, two two scripts. They told me exactly what to say. I verbatim. I have a I have a pretty good

uh you know uh like I'm not monotone when I when I did the radio like my tonality would change and things that so I caught attention then I also started adding my little slogan in the bag like woo shot with green light offer so it caught attention I would say woo in the beginning and woo at the end and that what's really caught people right it caught people's attention with a woo you know Ric Flair that's

what kind of where I got it from um >> so um like I said I don't invent anything I just I just reinvent the real. Yeah. So, anyways, I don't reinvent the wheel. I just find people who are doing it in a successful way. Um, but anyways, >> they told me exactly what to say. 60 seconds. And the radio uh sales rep will look at me like, "Are you sure you want to do 60 seconds, dude?

That's like people don't do 60 seconds anymore. It's 30 seconds. People's attention is so short. You need to say your message in 30 seconds." I'm like, "Well, this course told me 60, so I'm going to do 60." >> Yeah. >> So, they said, "You sure?" I'm like, "I'm 100% sure." Even to this day, people say, "Are you sure you want to do 60?" I'm like, "Dude, it's it's not a broken system. It's been working for the

past six years. So, I'm going to do I'm going to go ahead and do uh 60." We do 60 seconds and it it touches everybody. Touches the divorce, the foreclosure, the behind in payments, the you know, tenant won't pay me, the rent houses, the uh, you know, vacant houses, the inheritant houses, and it hits all those different motivating factors. So, when someone hears like, "Oh, yeah, that's that's that's me. I'm dealing with that." >> Oh, wow.

>> And then as time went on, we still do 60, but we do like third party stories like, "Hey, it's Lisa." And so Lisa will come in and say, "Yes, you know, Sean and his company, I was going through a divorce and they helped me, you know, be able to, you know, you pay off the mortgage and, you know, caught me up on payments and I was able to put some cash in my pocket." So like

those third party stores have really helped us as well. So you know, people love to hear what other like the testimonials, right? So we kind of incorporated testimonials in our radio ads as well. And then the key for your audience is like always switching it up because there's marketing fatigue is a real thing, right? So, if someone hears the same radio station, same radio ad, I mean, for three, four months in a row, they're going to

check you out. They're going to zone you out. Yeah. >> Right. Because like, for example, that same billboard that you see every, you know, day driving on 59, >> you you just check out now because you're like, I know that billboard says, I know who it is. I'm just, you know, your eyes just don't catch that attention >> or your ears. So, we always just change it up. We always keep it refreshed. So, that's one key

that we do. And just kind of have third party stories and having that catchy tone and making sure like I'm saying something to catch my like something to like my tenant won't even pay me the rent house. Like my my voice kind of changes up and down. So, it's kind of catching attention like who is this guy? >> Yeah. Yeah. Yeah. That's hilarious. I love that. >> Yeah. >> Um based on when you started to where

you're at now, have you changed now any sort of the process that you learned from that course? >> Yeah, just just the script a little bit like I said with the third party stories. >> Yeah. Um the script didn't tell me to I mean the course didn't tell me to change up the ads every three four months but it's just us learning. >> Yeah. >> Um and then uh but other than that the negotiation is is

the same. The way that they they help helped you negotiate the radio stations is like was the biggest key the biggest takeaway I took from it cuz I'm not paying $100 a spot. Like I there was uh some um mutual friends of ours that they were also doing radio. Yeah. Um, but when I asked them how much they were paying, they were paying like $100 a spot. I'm like, "Dude, that's expensive." They go, "Yeah." But they

didn't have that course. >> So, they didn't have the uh the right resource. >> They didn't have the sauce, man. >> They didn't have the sauce. Yeah. Absolutely. Find the resource that is going to get you ahead, right? Because now you're able to you're paying >> a fourth of their 140th of their their cost. >> Yeah. >> And so now you can spend what, like 2.5 more than they can to get the same. >> And the

longevity, too. >> Yeah. They're not doing radio anymore. >> Why? Because they can't can't afford it. >> Yeah. >> But it makes sense at some point, right? >> It doesn't make sense. Yeah. >> It doesn't because um >> you know, it's even with what I'm paying right now, $40 to $50 a spot is still still kind of expensive. $5,000 for one radio station. >> Yeah. >> I I got to make sure I I get, you know,

some deals from that. >> Yeah, absolutely. What is um are you able to share what the secret sauce was to be able to negotiate that or do you prefer not to? >> Sure. I mean, uh, so just to put it in a glimpse, radio stations need to they need to fill in their spots, right? So they need to fill in their spots regardless. And if once a spot is better than no spots. So it's just you

just hit them with, you know, your benefits. Like, hey, you know, this is my 60cond ad. I'm more of a set it and forget it. I forgot what the word is called. Starts with a P, but it's basically like you can move me around. Like I'm not going to be like July 4th special. So, I need my I need all my spots to be in there. Like, cuz, you know, there's retailers that come on July 4th,

Memorial Day, you know, those little sales that they have, they need to fill in those spots during that time. But me, you can move me around. I just need 100 spots throughout the month. So, you can move me around. Just give me a hundred and I'm more of a set it and forget it. I'll just come to you every quarter and just change up the spot. But other than that, >> just play me >> and more

of a set it and forget it. And and just that persistence of followup is just like, I know you you need this. I know you're going to need it eventually because you can't just go without no spots, >> right? >> So, they just need to fill in their spots. So, once they once they >> catch once they say, "Hey, yeah, we can get you for that $40 spot." I'm like, "I put me in for a year

contract." >> They put me for a year contract. I can cancel that contract anytime. They can't cancel me anytime. >> Oh, yeah. >> So, it's basically just I'm locked in for that rate. >> Yeah. >> So, the only way I'm going to go ahead and, you know, get that $40 a spot if you lock me in for the year, >> right? And then now I'm just a set it and forget it and move me around. And

that's kind of like the what in a little glimpse. >> Yeah. >> Yeah. That's that's pretty good. That's pretty good. And I'm sure you know like um you you've probably learned how to refine that now over time and kind of get in it better. And I'm sure it helps that you have experience and that uh knowledge and or or more than anything that you have a track record. >> The track record. Exactly. Because now the radio

stations are coming to me and like, "Hey, you know, I hear you on, you know, I hear you on 93.7 or I hear you on 979." >> Yeah. >> Uh, do you want to give us a shot as well? I'm like, "Well, I'm only paying 30 to $40 a spot over there. So, if you can do 30 to 40, that's the only way I'll come." Oh, no. We can't do it. And then there's just a follow-up

game, right? Hey, I'm ready whenever you are. Ready whenever you are. Lock me in for a year. Lock me in for a year. And that kind of >> perks their ears. Like, lock me in for a year. Okay, I can lock you in for 100 spots a year. >> Yeah. >> It's It's better, right? because I'm I'm not a seasonal guy, >> right? >> I'm not we're not a seasonal company. I want it all year round.

You can play me as much as you want at the end of the month or in the middle of the month. I just need a 100 spots a month. >> So, it's just the benefit of of them being like, well, that's for sure money right there. He's not going to he's not going to he's not going to come in in July and then, you know, in August when there's no sale. He's going to come back in

September for Labor Day sale and he's going to leave in October then come back in November for Black Friday and then come back in January for, you know, New Year's special. It's just like I'm I'm I'm throughout the whole year. >> Yeah. I didn't realize like I I was thinking in my head like, you know, you probably want to get like at the beginning of the day or at the end of the day, but it's also

>> I do have I do have those requirements too, though. So, it's it's uh 7:00 a.m. to 8:00 p.m. >> 7 a.m. 7 a.m. to 8:00 p.m. >> Okay, got it. That's that's a requirement that we have for that. So don't pay me. I mean you can give me midnight for free. So sometime they do add bonuses for the midnight cuz again they have to fill in those spots. Have you ever heard a radio station like

well let's go ahead and go to commercial and there's no commercial. >> No >> there's always a commercial cuz they need to fill in the spots. >> So no if no one else is filling the spot. They're going to get get with anybody who's going to pay them whatever to fill in that spot. >> And I'll pay you and they're going to get with me because I'm paying them $40. But hey, I got you locked in

for a year now. >> Yeah. Um, at like those midnight spots, is there ever like do they ever come to you and say, "Hey, do you want those spots?" And maybe for like $10 a spot or something. >> Absolutely. >> And is is a spot 30 seconds or or >> 60? >> Okay. So, >> 60 seconds. >> Okay. No negotiation on that. >> Yeah. So, whenever they say a spot, they don't care if it's 30 seconds

or 60 seconds. >> Uh, they care, but we're telling them our we're only doing 60-cond spots. >> I got >> So, there's even 15-second spots. There's 15. There's 5 seconds as well called blinkers. We do a little bit of 5 seconds where like if you're in traffic like hey you know this uh this is sponsored by green light offer we buy houses woo and it's like a 5 seconds. So we do a little bit of that.

We didn't see great results from it and they just kind of traffic goes to our website. >> Yeah. >> And then we catch them whenever they go to our website but it's really uh the 60 seconds >> Yeah. >> that they hear that we kind of are is our bread and butter. We don't we have never tried 30 seconds to be honest. I've never tried even as many >> uh sales rep has told me just try

the 30 second. and we'll give it to you for the same price or we'll give it to you for a little cheaper. I'm like, I'm sticking to the script. >> Yeah, >> I'm sticking to the script at 60. It's not It's been working. Yeah. Yeah. >> Broken. Why fix it? >> Why fix it? Yeah. Cuz I think in those 60 seconds, you're able to really fill in all of the different pain points that are the main

motivating factors for why would someone would need to sell the property at a discount. Right. >> And recently, like I said, we started doing those testimonials, third party stories. So it's like the seller is giving their 35 second spot of how we help them and then I come in the last 20 seconds like hey this is how we else we can help you as well and with the woo green light and the numbers and everything and

my website that I got to give the number I got to say like four times. >> Yeah. >> You know so it takes takes some time. >> Yeah. Yeah. Absolutely. $28,000 a month in radio ads. And so, and then you said that a lot of it now is coming also from SEO, but you're saying that kind of feeds into kind of like the same sort of marketing, brand awareness where people hear you on the radio and

then >> they're like, "Ah man, they what was that guy? Woo." >> They probably go and search for you. You should probably add that to your website, right? Like the the Woo. >> Yeah. Yeah. So, they'll they'll go to uh Google, search you up, and then the lead comes in through either PBC or SEO. >> Yeah. >> But it's still it still came originally from the radio. >> Yeah. >> Right. >> And I like to add

this. Before I was the radio king of Houston, I was the bandit sign king of Houston as well. Remember Sean by his house is Sean Pays Cash. Remember those signs? >> Holy cow. That that takes me back. >> From 2016 to 2019, before we got into radio, we were just doing bandit signs. At one point, we were doing 400 bandit signs a week. had three guys going around town of Houston just putting abandoned signs painting the

city >> with red >> red green light you know it wasn't green light at that time it was Shan buy's house is Shan Paye's cash any condition >> the blue and red signs that we had so I've always been the gorilla marketer you know and I'm I don't stop marketing like it's like for your audience I spend $65,000 a month on marketing >> right now >> right now currently $65,000 a month >> $65,000 yeah so I

was going to >> scare money don't make money baby >> yeah that's right >> I In order to bring in 333,000 335,000 a month. >> Yeah. Yeah. You got to spend money. >> You got you got to spend a lot of money, brother. So >> 65,000. So 28,000 goes to radio. What are the other 30,000 go to? >> Direct mail, SEO, PPC, Facebook retargeting, and then co- calling. >> Okay, nice. A little bit of everything. >>

Uh yeah, mainly inbounds, but we still, you know, like you know, pick up the phone. I mean, coalling has never died and I don't think it ever will. >> I don't think it ever will. So uh even though it's like uh you know a lead we got swift through a bunch of leads it's the conversion rate is low they still convert. >> Yeah >> you know >> they still convert. So uh we never stopped coal calling

since 2016 but >> um you know radio you know direct mail SEO and PPC and Facebook retargeting has been our inbounds. >> Yeah dude that's that's a lot. That's a lot. Um what what else like are you you know because you're you're having you're on track for 4 million at your scale. How do you decide what to budget things in the revenue that you're going to be receiving? So you're allocating certain amount for marketing, certain amount

for salaries, right? >> Corporations, payroll, >> right? Okay. What what else are you do you feel like it's important to allocate resources a budget for something in your company? >> Okay. So about a couple years ago we got connected like I said we I'm always in coaches and mentorship. So I got connected with Sharper. >> Okay. >> Right. So, it's like in the beginning of the year, we plan it out exactly how much we're going to

be spending throughout the year and how much we want to make and, you know, divide that by the net margins because we want to make 35% net margins. We want a healthy business. We don't want anything under 25%. So, anything over 25% and under and anything over 25% we're we're pretty good on, but I want to be at the 35% margin. Um, so when we look at, you know, like you said, the main thing for a

wholesaling business is the marketing, right? That's that's one of the main um cost expenses. >> Then you got uh payroll. >> Mhm. >> That goes payroll and commissions. Then you have operations, all those subscriptions and everything like that to kind of have that going. Um lead sources. Um sorry, like uh data management, things like that. CRM. I would say something that we also allocate to is like legal, right? Um legal. Uh we have two attorneys on

retainer that helps us through like dirty title situations or situations if you know we get a lawsuit on for you know whatever reason. >> Um mentorship. >> Yeah. >> Uh >> you spend a lot of mentorships also? >> Yeah, I spent I mean yeah I would say about like six 7,000. >> Mhm. Like I just invested 12K last week >> on what? >> Um closers io. So basically it's a recruitment slash uh training. So they train

my current team to get them to from you know B players to A players >> but then they also recruit for me A players and then bring them in and then train them as well. Have you heard of Cole Gordon? >> No. >> He's a sales coach. So yeah. So it's like that type of stuff I'm investing in. I just also my my uh Chris my second in command the guy that sales sales director. >> Yeah.

Uh I paid for his mastermind uh COO Alliance. So he's part of a COO Alliance group from Cameron Herald. That was 6K. >> Yeah. >> Um for the year. So I'm always not only am I focusing on my personal development, but I want my team to be in personal development as well because I can't grow leaders if I'm not >> if they're not if that we're not pouring onto them. Yeah. So it's um you know mentorship

you know uh guidance uh that's something that we also allocate to that a lot of people kind of don't do that >> but we we we allocate to because I'm I'm a I'm a big believer in this so I want my team to be big believer like I was mentioning in the beginning of the podcast lead by example. If I'm doing all this stuff I want them to do it too. Yeah. >> I want them to

grow at the same pace. >> We're investing a lot in our into our team members as well. >> Nice. >> Um so that's another place. Yeah, I can definitely see how, you know, it's very um based on like the revenue even like it a lot of it can go right back into the business. >> Yeah, >> there's so many opportunities to reinvest into people or resources or tools, masterminds, legal. I mean, >> yeah, >> it's a

lot. It can be a lot for sure. >> I want to ask you a question, man. Uh this is something that I I uh we spoke right before we started filming. Um, I I think it's a fabulous idea to do that like little the thing that you do with your radio. Woo! >> Little catchy slogan. >> Catchy slogan. I would like to ask you here um and and have it even recorded here and you know if

we can come up with something like a good brand slogan for my voice AI. >> What is it called again? Uh >> it's called it's called gets you.ai, >> right? And if you can help me come up with something here, I would love to use it now in all of my social media and I think it'd be [ __ ] perfect, dude. >> No, I think it would be perfect because like I said, there's uh >>

you know, AI is the new trend, right? So, a lot of people are are are getting themselves educated into it. You know, there's a lot of companies that are building resources to be able to provide to clients. >> Yeah. >> Um but how can you stand out from those companies, >> right? It's not only your product, but it's also like how they can remember you and how they can feel when they remember you, right? Like, are

they going to be like, "Oh, that that annoying piece of shit." Or be like, "Oh, yeah." You know, like the smile, >> right? >> Um, so, you know, putting me on the spot of thinking of a slogan for you. Uh, but >> it doesn't have to be like >> get you or some like uh gotcha, you know? Uh, >> gotcha. That could be like a negative sentiment, too, right? >> That could be. >> Yeah. >> I've

heard of someone doing the gotcha. Yeah. >> So, so basically and I'll tell you a little bit about it, right? So, um, initially the the the reason why I named it gets you is because a lot of a lot of voice providers, a lot of voice um, artificial intelligence are all monotonic, you know, like they're they're speaking and they're reading a script basically. >> No sort of kind of tonality inclination in the voices. It's always just

kind of consistent. It's kind of boring. It's kind of robotic. And I, you know, at first when I I heard it, you know, even GoHigh level has their own uh voice AI. And they even like I just saw yesterday, they incorporated um some new technologies in there. You know, one of the most popular ones is 11 Labs, Cartisia, all these other things. And dude, they all sound so robotic and monotonic, you know? And so I'm like,

dude, this is this is not going to be the future here. like how are you how are we going to get to the point where eventually which I think you know in I don't know how long it'll take but I think eventually voice would be even even be able to talk to a seller negotiate with them >> send them a contract >> and I think voice AI will be able to eventually get there >> but it's

not going to get there if the person is not feeling heard and understood >> right >> and so how what incorporates someone to or what drives someone to feel like they're being heard and understood. What they need to feel like that kind of h human humanistic kind of touch and I think that comes a lot of tonality, right? And the way that we express ourselves >> and so when I came across a technology that has the

ability to match the person's emotions or match the person's tonality >> because it reads the inclinations of someone's voice. And so like I'll give you a perfect example. you know a cop whenever a cop uh calls someone hey get on get on the floor it's a downward inclination right and so that can be tracked in AI right like that downward inclination >> or whenever someone's happy hey >> right it's an upward it's an upward inclination >>

so if you track those inclination in voices then then you can you now you have a baseline for emotions right and so our the technology that I'm using tracks 48 different emotions based on tonality inonations. >> Oh wow. >> And so now if it tracks all 48 emotions then the AI can match the person's voice >> or or or match the tonality based on their tonality. >> Mhm. >> And so now there it has that more

human approach now. >> Does that make sense? >> Yeah, it makes sense. I think that's perfect. It's a genius. >> It's [ __ ] brilliant. >> And so now um now we now we have this ability for someone to feel heard and understood. >> Mhm. And so whenever I came across it, dude, I was laying I was laying in bed one night and I was next to my fiance and I was laying down and I like

I couldn't sleep. I couldn't sleep, bro. Like it just like pulled me out of head. And you talk a lot about, you know, manifestation, the law of attraction. It was like something was pulling me, bro. Like like something was pulling me. I got up. I got on my computer. I started like blah blah blah. >> And I bought the domain at 2 in the morning, like on a random Monday or Tuesday. I don't remember what it

was. >> Oh, wow. At 2:00 in the morning, I bought the domain and I'm like I started looking emotional AI blah blah. Couldn't find anything like it. I'm like that that sounds kind of cheesy, you know, like that's not going to catch on. So, I want something like understood AI. And so, I it came across and I found it. Gets you.AI. It's the AI voice AI that makes you feel heard and understood. So, it gets you.

>> Yeah. >> So, now it gave you the full >> Yeah. So, AI that understands you rather than being understood. Yeah, good. I mean, that's I like that because that's different. We haven't I haven't encountered a company that would basically is going based off of that model. Yeah. Right. >> Yeah. >> Exactly. So, now you understand kind of like the brand and how it how it came about now. >> How long ago was that? >> Uh,

so I've been working with like Voice AI for, you know, a lot of like probably like mid last year. >> Okay. But when I came across when I came into the domain, I bought the domain on January 30th of this year. >> Okay. >> Yeah. So, literally four months ago. >> Yeah. >> Um >> Yeah. >> I think it's uh >> I'm going circle back around and let you know. I think that's I mean you I

feel like a catchy slogan would be best for you could differentiate yourself from the others. Yeah. Competition, but it's also >> the matching the tonality. That's something I've never like heard of another company doing >> there. There's no one doing it out there. >> Yeah. >> Zero people. That's another thing that I whenever I you know I was cuz I've been like deep into AI. I have an electrical engineering background. So I mean I understand a

little bit about computers and I mean electrical engineering was like transistors bro at the transistor level like how zeros and ones how you know machines are actually switching switches zeros and ones >> to to to have like a computer and how it operates. But um whenever I uh whenever I came across it, I you know January 30th I I bought the domain and uh I went all in dude. I I knew that this is I I

searched a lot like I I went on Perplexity Manis Gemini Claude Open Eye and I asked each one is there a voice AI that has emotion detection out there for the masses? >> Nothing. Nothing was found. >> So I'm like this is it. >> Run with it. >> We're running. Anyway, um yeah, you can get back to me and we can talk a little bit more about it later, but I'd love to hear it and um

it'll be cool to have it documented here. And uh I dude, I I'd love to give you credit. You know, I love giving credit where credit is, dude. I >> I think if you have six, seven years of doing marketing and your family has all this experience. I'd love to get your input on coming up with like a brand slogan or like a little catchy something to say. >> Yeah, >> I think that'd be awesome, dude.

So, we'll talk about that later. Um, but let's uh let's kind of shift gears here now. Sean, I'm really looking forward to hearing the slogan here whenever you get a chance. I love to hear it, bro. Uh, let's wrap it up here, bro. You, um, >> what is your plan for 2027? >> So, our plan for 2027, yeah, >> um, to keep growing the wholesaling business that we have, right? um by 20 the next four years.

So by 2030 we want to be a $10 million company. >> Wow. >> Um but then the way we're going to get with that is we're also opening up a brokerage. Greenlight Realy is going to be our brokerage. >> Greenlight Realy is going to be built and also we have Greenlight Capital. >> Greenlight Capital is a commercial um spectrum of our company commercial arm. So we're going to be buying commercial assets as in light industrial warehouses

um self-s storage facilities and retail strip centers. Those are three asset classes that we're focusing on at Green Line Capital. So by 2027, um our goal for 2026 is to buy to buy two commercial assets in 2026 and then 2027 we're going to double that by buying four and having a more of a um a company, a team behind the Green Light Capital because right now it's only me and a followup like a lead manager that

we have. Yeah. >> I'm the one who's doing the underwriting. So hopefully by 2027 we will have a full-fledged um team behind Greenlight Capital and Greenlight Realy is going to be up and running and and going to be dominating the brokerage industry as well. >> That's amazing. >> Yeah. >> So I mean that's going to take probably a lot of people, huh? Are you looking to hire people? >> Yeah, we're looking to hire people. Absolutely. Sales

people, >> admins, but most importantly sales people. A+ a rockstar sales people. Nice. We're looking to hire. So, for anyone that's watching this, you know, you know, maybe they they've thought about getting into uh real estate and then, you know, maybe a rock star's listening to you. Can you >> can you tell tell us a little bit about what specifically you're looking for in an 18 player for you? >> Looking for someone who has a strong

work ethic, someone who's coachable, something someone who is uh who believes in training, right? Weekly because the only way you get better at your craft is by by training. Yeah. Right. Athletes don't they don't just show up to the game. They practice more than they play, >> right? >> So, someone who is uh again strong work ethic, someone who's coachable, someone who believes in training, and someone who wants to grow with the company. Our one of

our core values is growth. So, we're looking for someone who's always looking to grow within the company >> because the company is growing. Like I was mentioning to you, since 2016, every year we have been growing >> every single year. We never had a a down year compared to the year before that by the grace of God. So, we're always in growing. So, looking for A+ rockstar talent, people who are strong work ethic, coachable, um who

wants to join a winning team, right? Cuz we've been winning for the past 10 years and we're going to keep winning for the next 10 years. >> Yeah. Love that, bro. >> Absolutely. >> Amazing. >> And then of course like uh you're doing a lot a lot of deals, right? >> Yeah. >> Um do you ever work with wholesalers at all? >> Yeah, absolutely. We're wholesalers all the time. Agents. >> Okay. >> Wholesalers, agents, lenders. >>

Yeah. >> Um you know, we're the source. We we're the we're direct to seller, right? Right. So, we direct to seller. We get >> 90 leads uh a week. >> You know what's that? 9000 time four is 360. 360 a month. 360 time four three quarters is what we're getting like 1,300 leads a quarter, >> right? >> So, with all those leads, obviously, we're not able to convert all them into um wholesale transactions or or investor

properties. That's why we want to open up that brokerage, that green light uh realy brokerage, so we can convert some of those leads into listings. >> Yeah. Um, so we we work with uh realtors, uh, lenders, brokers, and most importantly, wholesalers. >> Nice. Do you ever uh do any JV deals? >> Absolutely. >> Yeah. >> Nice. >> JV, >> so how do you do JV deals? Like people will bring you a deal or something? >> People

bring me a deal, they can't move or they want a buyer for it, we either buy ourselves, we have funding in place, we either buy ourselves or we will match them up with a buyer and we'll just put the profits. >> Nice. >> And we'll teach them along the way as well. We've been doing this for 10 years, so we know exactly what to do. So, we'll teach them what what to expect next, how to kind

of maneuver through this whole process, and also um hook them up with our resources, right? Because you need resources, you need trash out companies, you need movers, you need title companies, you need relationships with lenders. Yeah. So, we'll connect them all with that. Uh our goal is, you know, be able to have that be that ecosystem >> um for real estate where so if you need a lender, if you need a broker, if you need, you

know, your property listed or so, we're we're the go-to. So, Green Light, remember that name. Green light is going to be everywhere in Houston. It has already been. >> I love that, bro. >> Um, the last question that I want to leave you with here, uh, is, uh, where do you see the market in 2026? Two questions, a two-part question. How where do you see the market being in 2026? And then where do you see the

market being in 2027? >> Yeah. And again, this is my opinion. I'm not I don't have a crystal ball. I just, you know, just do the work and then have faith the results will come. Yeah. >> Um, but I've seen a >> seen great traction in 2026. I've seen a lot more, you know, we do a lot of um, we list a lot of properties as well on the MLS, so we're selling them on market and

offmarket. >> A lot more showings happening, a lot more engagement with uh, with buyers, with sellers. >> Yeah. >> Um, so I I've seen that trend going up. Obviously, you know, with the war and everything like that, people are getting a little bit, you know, skeptical, but uh, I feel like things are still moving and grooving. >> Yeah. >> Yeah. The market's okay, you know, market's pretty How was 2025 in terms of how do you how

would you relate 2025 to 2026? Which year was better or worse? >> I would say 2026 is getting better. >> Okay. So 2025 was pretty bad. >> It was a low little bit low traction. >> Low traction. >> Lower traction. Now we're getting more showings. We're getting more offers. We're getting, you know, more, you know, buyers coming to us saying they want more properties. We also do buyer meetups every quarter as well. Um so, you know,

we're getting a lot more buyers that are, you know, in play now and they want to they want to move their money. >> Nice. Okay. What about 2027? >> Um, future looks bright. >> Yeah, >> future looks bright. It's always looks bright, man. When you got faith, it's always bright. I know it's going to be great. >> Yeah. >> Yeah. 2027 is going to be better than 2026. 2028 is going to be better than 2027. >>

Absolutely. >> And uh we're going to paint the city green, baby. Green light offer. >> Let's go. Green light offer, baby. If uh if anyone that's listening to this or watching this wants to get a hold of you, maybe they want to uh would love to come interview with you or maybe they have a deal and they want to do a joint venture. Uh how can they find out more about you? How can they reach out

to you? >> They can text me at 713 3823734. >> They can uh Sean Zvery Sean s an zvery za v a r y. Instagram me, direct message me there or Sean at green light or you can email me. >> Yeah. >> Yeah. Yeah. Or just show up. Pull up to our office. 3100 Timons, sweet 445. >> There you go. >> We're not hard to find. >> No, >> we out here. >> We out here. >>

You are on Google Maps, huh? >> We're on Google Maps. >> All you have to do is show up. >> 170 plus reviews, 4.7 stars. Shameless plug. >> I love that, man. Sean, um, I know you got to go, man, but thank you so much for being here. I really enjoyed our time here. So, >> I enjoyed it. I enjoyed the conversation. I wish we could do it longer, but uh, I love doing podcasts, but especially

with someone who asks great questions. So, great job on that, man. Thank you so much, man. I appreciate it. Thank you.